There has been an initiative for niche perfume brands to display the sustainability of their ingredients as the reason for purchasing the fragrance. Sometimes that leads to releases which are just whatever ingredient there is to be featured; and little else. I always feel like these brands miss the opportunity to show the difference in quality their sustainably sourced ingredient can bring to a perfume. Of course, that takes a creative team and a perfumer to work together. I was sent a sample set from a new brand, Sana Jardin, which does it correctly.
Amy Christiansen Si-Ahmed (center)
Sana Jardin was founded by Amy Christiansen Si-Ahmed and released their first seven perfumes in 2017. Her concept is to make Sana Jardin an “eco-luxe” brand. As a founder of the Beyond Sustainability Movement, Ms. Christiansen Si-Ahmed wants to reach out to the communities in the developing world who cultivate some of the most recognizable ingredients in perfume. Through her project she wants to teach the communities how to turn their tradition of growing a raw material into a local economy which can support many. She started in Morocco with a small group of women who harvest orange blossom. She has helped expand their horizons into other fragrance-containing products. It shouldn’t be a surprise that the Moroccan orange blossom perfume oil makes it into two of the Sana Jardin perfumes; Berber Blonde and Sandalwood Temple.
M. Benaim takes the orange blossom keynote and works it in two different directions. He goes for a simple construct in Berber Blonde and it is here where the orange blossom is displayed more fully. In Sandalwood Temple it is part of a comfort scent style playing as part of the chorus instead of the diva.
One thing about orange blossom that people forget is that it is a white flower with its own indolic profile. When sourced as it is by Sana Jardin those indoles are more prominent which is what M. Benaim highlights in Berber Blonde by pairing it with musk. This ends up creating a simple harmonic which hums with depth.
For Sandalwood Temple the orange blossom is not doing all the work. Only in the beginning does it have the spotlight. Fairly rapidly the clean woodiness of cedar captures the inherent green quality while vanilla captures the nascent citrus aspect. It forms a creamy accord which is complemented by an equally smooth sandalwood. A bit of vetiver dials back the sweetness level so it doesn’t enter gourmand territory.
Berber Blonde and Sandalwood Temple have 6-8 hour longevity and moderate sillage.
Both Berber Blonde and Sandalwood Temple display the promise of what Ms. Christiansen Si-Ahmed is working so hard to do. If she keeps along this same path there offers some opportunities for Sana Jardin to combine sustainability and great perfume.
Disclosure: This review was based on samples provided by Sana Jardin.