New Perfume Review Juliette Has a Gun Gentlewoman- The Neo-Dandy’s Fragrance

It can be difficult to have a recognizable surname and yet forge your own path, especially when you choose to work in the same field. It is why since 2006 when Romano Ricci started his own fragrance line called Juliette Has a Gun it took some time for him to create his own brand DNA. By 2015 that aesthetic has been refined and perfected. I think it is an important component of success to create a recognizable brand identity in the ever more crowded niche perfume sector.

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M. Ricci has always presented his fragrances as chapters in a story following his contemporary version of Shakespeare’s Juliette. In this fragrant story Juliette has never been demure about inserting herself into the action and shunting Romeo, or anyone else for that matter, to the stage apron. Assertiveness in a heroine is often confused with masculinity. For this thirteenth chapter of Juliette’s story, Gentlewoman, she has embraced the characterization and re-cast herself as the “neo-dandy”. What would a neo dandy wear? Why a neo-cologne of course.

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Gentlewoman is M. Ricci’s exploration of that most classical of perfume architectures, eau de cologne. Like his Juliette it is also a modern re-telling of something deemed classical. It also takes eau de cologne and makes it softer around its more traditional spine. There has always been a visual component to M. Ricci’s releases. For Gentlewoman he chose photographer Sonia Sieff to lend some pictures of this thirteenth version of Juliette. The three I’ve chosen to illustrate this show her as she slowly transforms from tuxedoed neo-dandy into seductress. Gentlewoman also does the same kind of deconstruction from classically appointed to musky enticement.

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Gentlewoman opens on the typical eau de cologne ingredients of bergamot, petitgrain and neroli. There are many colognes which start this way but in the case of Gentlewoman I think the neroli is a little more opaque which forms a less percussive cologne opening than is expected. The person in the tuxedo looks like a woman, is she? The heart of this is where the lavender which often makes up the heart of a cologne is now surrounded by different choices. For Gentlewoman it is the twin choices of coumarin and almond which turn this cologne onto a different path. The almond provides a slightly sweet nutty quality. The coumarin adds a slightly sweet hay-like quality. Together the subtle sweetness over the more substantial nutty and hay qualities is really enticing. Again as in the top notes orange blossom is added to soften the potential rough edges. This is when the bow tie is loosed. The jacket thrown over the top of a chair. Juliette looks appraisingly at you, are you game? The base notes answer that question with a mix of three synthetic musks: ambroxan, muscenone, and ambretolide. Together these form that very sexy skin accord with a bead of sweat rolling tantalizingly down it. Juliette has made her choice clear and you will be forever lost to her charms.

Gentlewoman has 8-10 hour longevity and average sillage. This might be a modern eau de cologne but it definitely is at a much higher oil concentration than the typical eau de cologne and as a result lasts much longer.

M. Ricci has continued to evolve his brand while staying true to his titular heroine. Gentlewoman takes her into a new place; one which any lover of cologne should enter.

Disclosure: This review was based on a sample provided by the US distributor Europerfumes.

Mark Behnke

All photographs, except package shot, are copyright Sonia Sieff for Juliette Has a Gun.

New Perfume Review Juliette Has a Gun Moon Dance- Terminally Pretty

The first four releases from Juliette Has a Gun; Lady Vengeance, Miss Charming, Citizen Queen and Midnight Oud were some of my favorite releases of 2006-2009. They shared a common strength which made them stand out. All brands develop and Creative Director Romano Ricci moved away from that style over the next four releases. I thought they were all nice compositions but I wanted a return to the style of the first four. I heard that last year there was a very limited edition called Oil Fiction which did this. It was such a limited edition I never had the opportunity to try it. Then I received a press release announcing the new Luxury Collection which would be represented by Oil Fiction and a new entry, Moon Dance.

With it more available I was able to try Oil Fiction finally. As much as I wanted it to be like the first four it felt more like the more recent compositions which weren’t as compelling to me. Because of my dashed expectations I wasn’t expecting Moon Dance to be any more engaging. That turned out be an erroneous supposition. Moon Dance does for violet what the early four did for rose making it feel completely contemporary. Violet can have a natural vintage feel because of its use in so many of the older classic perfumes. It is one reason I think the more modern perfumers shy away from using it. Why have to deal with pre-conceived notions when you can go pick a different floral without the baggage. What I have found is in the rare cases where a perfumer will take on the challenge, if successful, the violet can be twisted to have something new to say. Moon Dance is a violet perfume with something new to say.

Romano Ricci

Romano Ricci

Moon Dance opens on a mix of sparkly bergamot over a full spectrum violet. To distinguish from old-fashioned violets this violet embraces all of the prickly metallic character of violet adding in the violet leaf to add sharp green facets. An inspired choice of another old-fashioned note, tuberose, forms the heart note which tries to tame the fractious violet. It doesn’t quite succeed but it does set up a delightful paso doble between the two as each stalks the other across the olfactory dance floor. There was never a moment during the first half of the development dominated by the violet and tuberose where this didn’t feel different and new. If Moon Dance ended here I would have been very happy. Instead my enjoyment is greatly increased by the decision to finish Moon Dance on an equally full-spectrum animalic musk. This makes the passion of the dance the violet and tuberose lead to something so primal it almost emits an audible growl. A tiny amount of oud and patchouli round off some of the more feral tendencies but Moon Dance ends with a snarl of desire.

Moon Dance has 14-16 hour longevity and average sillage.

Moon Dance is the best Juliette Has a Gun release since the original four. It carries much of the same brand DNA which existed back then. I am hopeful that this new Luxury Collection will be a place where M. Ricci will return to some of those themes he so excitingly explored in the early days. Moon Dance reminds me of a line from the Eagles’ song “Life in the Fast Lane” to describe Moon Dance, it is brutally handsome and terminally pretty.

Disclosure: This review was based on a sample of Moon Dance I purchased from Twisted Lily.

Mark Behnke