New Perfume Review Phaedon Concombre- Simple Summer Spritzer

One of the fun things about attending Pitti Fragranze is seeing what independent perfumer Pierre Guillaume has made just for the fair as a one-off. When I attended in 2014 he showed me this fabulously watery cologne of cucumber. In many ways it was like the amuse bouche served by a chef before the meal. A simple statement of aesthetic in a trifle. The funny thing was that silly trifle got stuck in my head. So much so that when I saw him the next year I asked about it. He then told me that he was definitely going to release a version of it. He just wasn’t sure when. The answer is he has released it a couple months ago; Phaedon Concombre.

We always talk about wanting a perfume that can be worn on the hottest of days which will not turn cloying in the heat. Concombre is that design wish come true. One of my favorite summer meals when it is just too hot to turn the oven on is to thinly slice cucumber and place it in ice water. After the slices are cooled I drain them and sprinkle balsamic vinegar over it. For dessert a similarly ice-cold watermelon rounds out the meal. We’ve never discussed it but M. Guillaume must also have the same summer routine of some kind because Concombre has cucumber and watermelon as its nucleus.

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Pierre Guillaume

Concombre starts with that fresh chilly watery cucumber note. M. Guillaume livens it up just a little with a sprig of mint. It is almost as if it came over on the breeze from the mint on top of my iced tea. He freely uses freesia to provide that watery quality. It also provides a chill which is not something I usually ascribe to freesia but in Concombre it definitely does cool things down. Then as the watermelon accord arises you get this lightly vegetal with the sweet melon floating on top of cool water. It is delightfully refreshing. It is all framed in clean lines of cedar.

Concombre has 6-8 hours of longevity and moderate sillage.

There is no practical reason to keep perfume in a refrigerator. I do it with some of my favorite colognes because they go on more refreshing when they are chilled. Concombre is another which also benefits from being in a refrigerator. It enhances all of the chill elements throughout Concombre. The days I wore it I refreshed it twice and each time it elevated my spirits. Concombre is a summer special.

Disclosure: This review was based on a sample from Phaedon.

Mark Behnke

New Perfume Review Parfumerie Generale Bouquet Massai- Don’t Call it a Remake

When it comes to movies I am not a big fan of the remake. The concept of when they take an older movie and take a modern look at it. Sometimes they will flip the genders of the central roles. Sometimes they will slavishly copy the original word for word. Which often displays how important an acting ensemble can be. Very rarely the remake can become more of a rework as the creative team decides to use the outlines but shade them differently. 1978’s Invasion of the Body Snatchers turned a classic B-movie into a taut thriller which also contained a pointed commentary on the 1970’s yuppies.

In perfumery remakes are most often represented by flankers as the same basic story is told over and over again. Then there is independent perfumer Pierre Guillaume who has been releasing a set of perfumes called the Rework Collection within his larger Parfumerie Generale line. The perfumes in the collection each carry a number which is currently up to number 26. For the Rework Collection M. Guillaume has decided to return to earlier releases and rework them numbering them as X.1. What has been nice about the first four releases were they did not feel like flankers. They felt like M. Guillaume returning to the drawing board with a sketch already in place but this time it would result in a different end product.

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Pierre Guillaume

When I spoke with M. Guillaume in Florence at Pitti Fragranze last September I asked him what was next and he told me the rework of Aomassai 10. I have to say while I smiled outwardly; inside I shriveled up a little. I think Aomassai is one of the best perfumes ever made in the independent space. M. Guillaume took a unique perspective on the gourmand fragrance genre. This was like hearing someone was re-making the movie Casablanca in my mind. I was worried where this would go. In January I received the press release for Bouquet Massai 10.1. Now it was reality.

One of the things M. Guillaume has been exploring in these reworks is the concept that if you take the core accord and surround it with different things can you make something as compelling. For Bouquet Massai the central accord of coffee and Cashmeran from Aomassai is brought over; then immersed in floral notes of peony, magnolia, and karo karounde. What results is a much more defined version of that central accord in which the bitter qualities are enhanced and the roasted nature attenuated.

Bouquet Massai opens with the coffee and Cashmeran nucleus in place. It is rapidly hung with lei of the three main florals. I noticed peony first. The heady jasmine-like nature of karo karounde next. Finally, the magnolia. Each new floral serves to sharpen the bitter nature of the coffee. They gave it more bite. Where Aomassai was a smoother softer gourmand; Bouquet Massai has taken the softness away leaving a different feeling. Bouquet Massai comes together with a snap. Within that crispness I realized how versatile the coffee-Cashmeran accord is to anchor two disparate versions. Bouquet Massai finishes with some soothing sandalwood to take some of the sting out of things.

Bouquet Massai has 10-12 hour longevity and average sillage.

As was done with Invasion of the Body Snatchers M. Guillaume has presented a rework which allowed me to see Bouquet Massai as a creation all its own.

Disclosure: This review was based on a sample provided by Parfumerie Generale.

Mark Behnke

Pierre and Andy’s Excellent Adventures- Pierre Guillaume Lumiere Fauve & Tauer Perfumes Dark Mysterious Woods

Even the scions of independent perfumery must bow a little bit to creating with an eye towards sales. The advantage is an independent perfumer has a much smaller bottom line than a conglomerate. Even so by the very nature of being outside of mainstream business forces you still have to keep the ship afloat. Two of the most successful independent perfumers are Pierre Guillaume and Andy Tauer they have made Parfumerie Generale and Tauer Perfumes the examples for those who have followed. Their success is because they provide a different fragrant experience to perfume lovers. But even they want to break free every once in a while and give in to a creative urge they feel might not be worth including in their brand offerings. M. Guillaume and Hr. Tauer have each made a recent one-off experimental fragrance. Both have in common a challenging nature asking the wearer to embrace the near un-embraceable.

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Hyraceum (Photo via africanaromatics.com)

M. Guillaume’s inspiration for Lumiere Fauve which he made in a small batch to giveaway at Pitti Fragranze 2015 was an online criticism. It was a short pointed comment saying, “Your perfume is shit.” This inspired M. Guillaume to actually make a shit perfume. More precisely a perfume based on hyraceum. Hyraceum is the solidified extract of urine and feces of a small South African mammal called the Hyrax. I can’t even begin to imagine who first thought this would be a good perfume ingredient. M. Guillaume allowed me to smell the unadulterated raw material and it smelled like what it looked like. I nearly gagged because I took in too deep a breath. Like other ingredients like indoles which at 100% also induces revulsion once it is reduced it becomes more palatable. M. Guillaume didn’t want to reduce the hyraceum to too low a level. He wanted a shit perfume wrapped up in beauty. In this case a floral bouquet wraps itself around the hyraceum making it more approachable. I love perfumes like this but even wearing this for a whole day was a bit of an experience. It reminded me of The Elephant Man as there is a fierce intelligence under a disfiguring surface.

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Painting by Andy Tauer to accompany Dark Mysterious Woods

Hr. Tauer I think wanted to live down his “nicest guy in perfumery” label with Dark Mysterious Woods. I think he left out an adjective, dangerous. When wearing Dark Mysterious Woods it made me edgy as if there was something out there in the moonlight. Hr. Tauer’s choice for these woods are none of the usual soothing choices like cedar or sandalwood. Nope this is all the villains of the woody end of the perfumer’s palette. Because there was no place for me to find a place of comfort I let the mystery sweep me away. It means Dark Mysterious Woods evokes emotions I probably don’t want provoked on a regular basis. The day I wore it I thought of the movie The Blair Witch Project as it felt like there were things out there in the dark. The more I tried to find them the more lost in the forest I became. Dark Mysterious Woods was unsettling in the most pleasant of ways like an olfactive haunted house.

I suspect we will never see either of these for sale as they are meant more as single experiences. I do think we will see some of the themes that each of these perfumes contains to be worked into a future release. I won’t be surprised if M. Guillaume takes his hyraceum and spins it into gold. Hr. Tauer might take the rougher dangerous woods and use them as contrasting foundation for a more traditional beautiful opening reminding us there is danger underneath the fairest of them all. I thoroughly enjoyed being taken on two such excellent adventures by Pierre and Andy.

Disclosure: This review was based on samples provided by Pierre Guillaume and Andy Tauer.

Mark Behnke

New Perfume Review Huitieme Art Shermine- Iris Hair Shirt

Pierre Guillaume is seemingly ever in motion as he moves from one collection to the next. One of my favorites is the one he started in 2010 called Huitieme Art. The concept is to showcase a new raw material or accord. It has been a consistently evolving enterprise over the last five years. The thirteenth release called Shermine is a great example of what I admire about this collection.

M. Guillaume’s brief for Shermine was “Fourrure D’Iris” which translates to “Iris like Fur”. Before I ever got a sniff that had me interested. Even the name reflects this as it is a portmanteau of the last letter of iris and ermine. He mentions in the press release that this is a “materials-driven” fragrance. Most of the time when you can see the architecture in such a severe way it leads to something a bit sterile. What keeps this from happening in Shermine is that the material, or more properly accord, which is doing the driving is anything but reserved.

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Pierre Guillaume

Shermine opens on an alternating piquant and bright top accord of lemon and pepper. The note wrinkling nature of the pepper prepares the stage for the “iris fur” accord. M. Guillaume has built this on a foundation of iris mixed with rosewood, cardamom, and lavender. This is a fabulous artifact of the perfumer’s skill. The iris is in a fur coat. That mix of wood, spice, and floral does not leap out and say “fur” to me but in Shermine it sure achieves the desired effect. To further define it M. Guillaume adds some of the animalic musks and a pinch of vanilla. This is an iris with a hairy-chest; thrusting it out for all to see. The base is meant to support but not supplant the heart. As such guaiac, vetiver, and patchouli provide a more restrained foundation than you might expect. From about thirty minutes in until the end this is all about this hirsute iris.

Shermine has 10-12 hour longevity and average sillage.

This is exactly what makes the Huitieme Art releases so much fun. This is an iris with no hint of powder. The rootiness is much more in the foreground. Basedon a couple of side projects M. Guillaume showed me at Pitti Fragranze It feels like he is starting to re-examine the more animalic materials and accords in his palette. If Shermine is the first in a line of unique animalice I can’t wait for what is to come next.

Disclosure: This review was based on a sample provided by Huitieme Art at Pitti Fragranze.

Mark Behnke

New Perfume Review Pierre Guillaume Collection Croisiere Metal Hurlant- White Line Cruising

When I was with Pierre Guillaume at Esxence back in March he gave me a preview of all six perfumes in the Collection Croisiere. The previous five releases have been M. Guillaume’s perfumed version of a resort collection. They all carried aquatic, beachy themes. By the time I had gone through those I probably had an impression in my mind what was coming next. For the recently released sixth member of the Collection Croisiere, Metal Hurlant, it is a very different type of cruising M. Guillaume is talking about.

When I met my wife she was a motorcycle rider. I never caught the bug but I did accompany her on many of her trips, following behind in the car. These were invariably summer trips and when we would get to our destination there was a distinctive accord to the crowd. It smelled of gasoline, the leather of the riding wear, and the human musk of having sweated through a day’s ride. There are a number of unusual smells I find appealing; gasoline is one of them. I don’t know if it is the chemist that draws me to the smell of refined petroleum but I have always found it pleasant. M. Guillaume must also find it so, as well. Metal Hurlant is the smell of the open highway astride a motorcycle with nothing left out.

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Pierre Guillaume

Metal Hurlant opens with that gasoline accord. Trust me when I say this is a realistic gasoline accord. If the smell of gasoline is unpleasant to you the first minutes of Metal Hurlant will be a tedium. If you want a perfume which presents something different this gasoline accord is most definitely that. This isn’t the smell of gas in a tank. Instead it is the smell of a bit splashed on the chrome fuel tank evaporating into the air. It has all the acrid facets you would imagine to be there. But because it an expansive version it makes it more approachable. The expansion of the accord over the first few minutes was completely fascinating on the days I wore Metal Hurlant. Soon enough I was slipping on my riding leathers. This is a leather accord of well-used leather. It is the raw transformed into something semi-refined over years of wearing it. The leather becomes the primary horsepower in Metal Hurlant but the gas is not gone. The final bits are the animalic musks. If you’ve ever sweated underneath a leather jacket when you finally take it off there is that unmistakable smell of musk and leather. That is what M. Guillaume captures over the last few hours.

Metal Hurlant has 10-12 hour longevity and average sillage.

After five very pleasant releases I was overjoyed that M’ Guillaume decided to move away from the beach and straddle a motorcycle. Metal Hurlant captures all the smells which represent cruising between the white lines of the highway. If you are looking for a different perfume experience take Metal Hurlant out for a ride.

Disclosure: This review was based on a sample from Pierre Guillaume at Pitti Fragranze 2015.

Mark Behnke

Pierre Guillaume Collection Croisiere Mojito Chypre- Wasting Away in Mojitoville

There are times when I get a sneak preview of an upcoming fragrance from a perfumer that I just count the days until it is released. When I was at Pitti Fragranze last September Pierre Guillaume showed me his idea of a fun in the sun perfume. I sprayed a little on that day and it was easily one of the best things at the entire expo but it wasn’t to be released yet. Flash forward seven months to Esxence and the same sequence as the perfume now had a name Mojito Chypre and it would be the fifth fragrance released in Collection Croisiere. My waiting is over and Mojito Chypre has now been released.

Having grown up in South Florida musician Jimmy Buffet was a Native Son and Partier-in-Chief especially in the Florida Keys where we had a weekend place. There were way too many nights we sang at the top of our lungs, “wasting away in Margaritaville!” with Mr. Buffett. There was a smell to warm liquor infused nights on the outside deck. Mojito Chypre captures that sense of carefree fun except the drink of choice is the rum and mint concoction called a mojito. M. Guillaume adds in a strawberry to his perfumed cocktail which definitely makes everything even more fun.

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Pierre Guillaume

The first half of Mojito Chypre is that party. The rum is flowing the lime, mint, and strawberry are being muddled and releasing their flavors along with their scents. There are so many boring strawberry-themed mass-market perfumes out there. I want to grab them by the collar and have them smell this and see how it is done. There is never any moment in the opening hours, when the mojitos are flowing, when this perfume becomes too sweet, too fruity, or too much. M. Guillaume has mixed a perfect cocktail. If Mojito Chypre was just this it would be wonderful. M. Guillaume does not forget the second half of the name and there is this moment when the bottles are empty and you’re just left with the smell of late night woods and water. That is represented by a shift to patchouli and veitver as they provide the foundation for the oakmoss to rest upon. All together it makes for an excellent chypre accord. Just to make sure all the fun hasn’t disappeared M. Guillaume adds a bit of vanilla as a reminder there was a party going on here.

Mojito Chypre has 10-12 hour longevity with above average sillage.

I’m having a lot of fun describing Mojito Chypre with lighthearted terms. What I don’t want to get lost is what an accomplished perfume this is from M. Guillaume. There were so many ways this could have gone wrong. Instead it has gone deliriously right. I know I will be humming a lot to myself this summer, “wasting away in mojitoville” as I wear Mojito Chypre.

strawberry mojito

As a special bonus those who read my The Sunday Magazine column know I like making cocktails. This seems like the place to share my Strawberry Mojito recipe.

Strawberry Mojito

½ fresh lime

Six leaves of mint

1 ½ sliced strawberries

2 oz of white rum

2 oz club soda

In a large glass place squeeze the lines and place the limes in the glass. Add in the sliced strawberries, and the mint. Use a muddler to crush all of them together. Add in ice, the rum and the club soda and give it a stir.

Disclosure: this review was based on a sample provided by Pierre Guillaume.

Mark Behnke

New Perfume Review Pierre Guillaume Collection Croisiere Jangala & Long Courrier- Cruising with Pierre (Part 2)

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Continuing the reviews of the new Pierre Guillaume Collection Croisiere with Jangala and Long Courrier.

In most of the islands there is this wonderful mix of rainforest which grows right next to the ocean. If you spend anytime walking thorough these jungles there is this bit of natural scent collision as the breeze off the ocean carries the smell of the sea deep into the verdancy of the rainforest. It is a heady mixture of green and ozonic. M. Guillaume’s attempt at this is called Jangala. M. Guillaume is the second perfumer who has recently used a bit of eucalyptus to simulate the smell of fresh scrubbed air as you breathe in. This air is what you experience after the rain has fallen in the rainforest. Everything is dripping with water but the air smells clean and sweet. M. Guillaume uses cardamom and ginger blossoms primarily to simulate the tropical forest. Then the sea breeze makes its way between the trees infusing everything with a marine lift. The damp earth of the rainforest floor is recreated with an accord of sandalwood, coconut, and vetiver. It is a moment in time and place captured in perfume.

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Pierre Guillaume

Long Courrier is what happens when M. Guillaume’s deft touch with gourmand notes decides to set sail. It is like fusion cooking as cocoa and vanilla bob upon the ocean. In the press materials M. Guillaume says he wants Long Courrier to be “the delicious scent of suntan lotion”. I think he did his job too well because it is much more delicious than it is skin product. There is much of the sea and sand around to not let you forget this is aquatic, though. It opens with a sea accord buoyed with the use of a particularly luminous orange blossom. It transforms into something opaque and ethereal as it slowly drifts away. What is left behind is a strong vanilla and cocoa accord along with the smell of the ocean underneath. I found this combination oddly compelling each day I wore this. It was always confusing as it felt like I was eating confections while floating on the ocean. M. Guillaume makes this work and in the final part of the development it is mostly vanilla and ocean on top of sandalwood which finishes Long Courrier off.

These four fragrances are just the start and I got previews of the upcoming four releases which will happen over the rest of 2015. The one called Mojito Chypre I have smelled on a strip twice and now I am eagerly awaiting its release as it is the perfect bartender’s scent. M. Guillaume has lived up to his promise to make me love aquatics all over again without using a drop of Calone.

Disclosure: This review was based on samples provided by Pierre Guillaume at Esxence 2015.

Mark Behnke

New Perfume Review Pierre Guillaume Collection Croisiere Entre Ciel et Mer & Paris Seychelles- Cruising with Pierre (Part 1)

Over the past year or so some of my favorite perfumers have decided to take on one of the most tired perfume tropes there is; the aquatic. What has made this particular fragrance genre so banal is the overuse of the aromachemical Calone. The great majority of aquatics start and finish with a huge quantity of this and no matter what you try and put around it the Calone is most of what you experience. The aquatics which have made me sit up and notice again have been largely a “Calone-Free” zone.

Prior to seeing Pierre Guillaume in Milan at Esxence 2015 he had told me he was working on a collection of aquatics. I didn’t hide my disappointment very well and he promised me he would do it without Calone. In what will eventually be a collection of eight fragrances I have the first four. The collection is called Pierre Guillaume Collection Croisiere. M. Guillaume did what he had asserted he could do he has created an entirely Calone-Free set of perfumes which take a very tired style of fragrance and re-invigorate it. I like all four of these and I am going to split my review up into two parts. I will start with Entre Ciel et Mer and Paris Seychelles.

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Pierre Guillaume

As one who grew up next to the ocean I think one of the things which bores me to tears is that perfumers and creative directors don’t realize there are so many different natural fragrances to the seashore. M. Guillaume does understand this and in Entre Ciel et Mer captures one of the key odors I connect with the ocean; the slightly iodine-like smell of the sea spray. M. Guillaume employs a new molecular distillation of sea algae from the Pacific. When you hear algae I imagine you are thinking “low tide” and the pungency which goes with that. Scrub that from your mind and instead think of the spray as the waves crash and you breathe it in fresh and damp. It really is a remarkable evocation of the crashing surf that M. Guillaume has achieved. He adds in a bit of thyme and ambergris but the star of this show is the algae. It all eventually ends on a sandalwood finish.

Paris Seychelles is all about the smell of the person sunning themselves on the beach. M. Guillaume wants the smell of sun warmed skin coated with suntan lotion on top of the milieu of the beach and the tropical flowers growing at the ocean’s edge. The bite of black pepper grabs my attention before we dive into his skin accord. He starts with the mixture of salicylates that form the typical suntan lotion accord. A bit of lily picks up the floral facets. Some coconut milk finds the creamy parts. Monoi oil brings in the tiare and completes the foundation of the skin underneath. All of this is accomplished while it is clear the sand and the surf are still around but off in the distance. It is the memory of beach vacation as it lingers for days after your return.

On Monday I’ll cover the remaining two perfumes, Jangala and Long Courrier.

Disclosure: This review was based on samples provided by Pierre Guillaume at Esxence 2015.

Mark Behnke

New Perfume Review Huitieme Art Parfums Liqueur Charnelle- Snifter Stylings

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Pierre Guillaume has successfully spread himself over three distinct lines each containing their own aesthetic. Huitieme Art Parfums has come to be the one in which M. Guillaume experiments. He has featured new raw materials or attempted to create specific accords new to his palette. For the latest release Liqueuer Charnelle it is a “cognac bouquet” he is working towards.

glass-of-cognac

Cognac is one of the more complex bouquets to try and capture because it is a complicated process which leads to the bottle. After taking grapes and allowing them to ferment it is distilled multiple times to concentrate and raise the alcohol level. This concentration has an effect of also making even the most subtle of aromas when it was more dilute now more prominent. After being aged in oak barrels it is blended to produce what goes in the bottle. When drinking a snifter of cognac I spend as much time inhaling the sweet slightly fruity fragrance as I do sniffing it. To re-create this is not so easy because the pleasures of a fine cognac is the fragility of the bouquet. To turn it into a perfume was going to take precision and patience.

Pierre-Guillaume_2Pierre Guillaume

M. Guillaume takes the approach of allowing a few of the components of the eventual accord to have a little time by themselves in the early moments. As a result the opening carries a mix of pink pepper and black pepper. Then the other pieces of what will eventually form the accord begin to assemble. A bit of violet and a pinch of astringent green. A touch of elemi along with a soupcon of raspberry. These allow for vanilla, oak, and tobacco to form the spine upon which these notes will flesh out the cognac accord. There is a moment about an hour in where Liqueur Charnelle rises like the finest cognac being swirled in a snifter. As Liqueur Charnelle proceeds to the end the cognac accord decays and what you are left with is sweet tobacco and wood.

Liqueur Charnell has 10-12 hour longevity and average sillage.

There is a fantastic atmospheric feel to Liqueur Charnelle that made me feel as if I should be sitting in a private club while wearing it. That the cognac accord is so well realized is part of it but it is also the richness of the perfume itself. It feels elegant in a very louche way. I like the way it makes me feel refined while in my everyday clothes instead of a smoking jacket. If you like boozy fragrances Liqueur Charnelle is one of the best in this category.

Disclosure: This review was based on a sample provided by Huitieme Art Parfums at Pitti Fragranze.

Mark Behnke

Colognoisseur Pitti Fragranze 2014 Final Wrap-up Part 1-People, Trends, and Teases

Italy is blessed with two of the best perfume fairs in the world and Pitti Fragranze is the one which occurs in the fall. Ever since I knew about the existence of Pitti Fragranze in Florence, Italy I have wanted to attend; for the twelfth edition I finally made it. It was a wonderful experience for me as most first times are. I will split the final wrap-up into two parts talking about some of the people and trends along with some disguised teases of things I was given sneak previews of. Tomorrow in Part 2 I’ll call out the top 10 new perfumes I tried.

The first person I met in the first minutes of my first Pitti Fragranze was Andy Tauer. It was a special delight to have the opportunity to chat with him in person. I have always considered Hr. Tauer to be one of the founders of independent perfumery. After nearly ten years of doing this he still has a beguiling passion for creating perfume which comes through even more strongly in person. It was nearly the perfect way to start my experience.

One of those independent perfumers who has helped infuse independent perfumery with a signature style is Pierre Guillaume. He was another whom I never met in person before. When we started trying his new perfumes early on Saturday morning we had a great time laughing and discussing not only his latest but a couple of things he made just for the booth. It will be hard to wear a perfume by M. Guillaume from now on without hearing his laugh and sensing the joy in his creations.

Another person I was happy to meet was Georg Wuchsa of Aus Liebe zum Duft/First in Fragrance. He has been so supportive over the years in getting samples to me I was happy to have the chance to thank him even if it was a sort of hit-and-run encounter on the last day.

When it comes to new trends one stood out very vividly to me as I worked my way around the booths. Tuberose is the new Oud. It often felt like every other brand displayed a perfume to me containing noticeable levels of tuberose. One of the reasons for that is I think the perfumer’s palette has been expanded with new extractions of tuberose which allows for wider latitude in composing with a note which can be very intense. I smelled tuberose after tuberose but I barely smelled any new ouds. Even the Zarkoperfume Oud’ish seemed to be reluctant to display its oud outwardly.

Map of the Heart redMap of the Heart Red Heart v.3

Another trend is the unique bottle is back. The redesign of the new Mona di Orio bottles fit in my hand with a weight and presence. The Pierre Dinand designed bottles for Neela Vermeire Creations gives that entire collection an elegant container for the equally opulent contents. Pierre Dinand was also the man behind what has to be my favorite bottle of the whole fair. When I was making my first circuit of the floor I was stopped dead in my tracks by a set of three heart shaped bottles by the new brand Map of the Heart. That one of these hearts also contained one of the best new perfumes of Pitti just turned it into the complete package.

Finally I did get some confidential information that I am going to share as what are called “blind items”. These are teases with most of the identifying information about who and when disguised.

One perfume brand showed me two upcoming releases one of which will take the brand in a different direction.

One perfume brand showed me the very distinct architectural inspiration for their next release and just the visual has me excited for what is to come.

One perfume brand showed me the final version of a perfume I have long been waiting to smell. It surprised me at how it was realized but the tiny area of skin it was on might have been my most sniffed patch of skin throughout the entire exhibition.

One perfume brand is going to make their take on the cologne and it is one of the best I have smelled in the Nouveau Cologne category.

Come back tomorrow for my top 10 new perfumes from Pitti Fragranze 2014.

Here are links to the live recaps of Day1, Day2, and Day3.

Mark Behnke