Memo Paris 101- Five To Get You Started


As I survey my desk filled with samples it is amusing to remember a time when that was not the case. As recently as four years ago I was using every connection I had to source a full set of samples from Memo Paris. Back then it was not a sure thing to get European-only releases. Over those four years Memo Paris has become available everywhere. I have also met the husband and wife team behind the brand. John Molloy takes care of the business side of things and Clara Molloy takes care of being the creative director for the brand. Mme Molloy has worked exclusively with one perfumer throughout the entire Memo Paris collection, Alienor Massenet. Over their collaboration they have designed a brand aesthetic while branching out into three collections within the brand. Memo Paris is one of my favorite brands there aren’t any which I have not enjoyed. If you have seen the display of the collection and wanted to know where to start here are my five suggestions.

john and clara molloy

John and Clara Molloy

The very first Memo Paris fragrance I tried was Inle. When I first reviewed Inle I described it as a tea dyed osmanthus. The creative team uses a focused tea accord, right down to a sprig of mint, to float osmanthus upon. It is framed out in clean lines of cedar and white musk. So often a perfume works to enhance the apricot leather duality of osmanthus. Inle decides to just let it be.

The perfume which made me mad for desire to acquire all of them was Shams Oud. The opening is a spicy glow of the sun setting on the desert. Ginger, saffron, and pepper form that dry desert breeze. As the oud becomes more apparent the three spices find their spot and form a fabulous oud chord. Later on it transitions through a green phase of papyrus and vetiver before letting birch and balsam provide the final notes. Shams Oud is still one of my very favorite oud perfumes.

Aliénor Massenet 2

Alienor Massenet

Manoa is the iris fragrance for the brand. Starting with ginger and citrus a powdery iris sets itself upon a foundation of opoponax, vanilla, and labdanum. Probably the most simply constructed perfume in the entire collection it still carries that Memo Paris vibe.

Quartier Latin also trends a bit simpler in architecture too. It reminds me of walking outside of a nightclub passing through a group smoking Kretek clove cigarettes straight into a wood-paneled room. Mme Massenet chooses clove leaves instead of just clove to add a bit of green which threads itself through the very dry woods of cedar and sandalwood. The desiccated quality is relieved a bit with tonka and amber. The balance in Quartier Latin shows off what a fine technician Mme Massenet is.

There have been four leather perfumes within the Cuirs Nomades collection. The one which you should try first is African Leather. This opens with a slightly different African breeze than Shams Oud. Using cardamom and cumin to go with the saffron this time it has a more primal energy to it. The leather accord in the heart feels as if it is alive and stalking you. Vetiver and patchouli provide a sunbaked earth accord for the base. This entire Cuirs Nomades have been good but African Leather is the current crown jewel.

This is a niche line which carries my highest recommendation. I think most perfume lovers will find one or more which speak to them. Try these five as a start.

Disclosure: This review was based on a bottles I purchased.

Mark Behnke