That the Dead Letter Office is full of celebrity perfumes is not surprising. Most of the time the reason is the scent and the celebrity bear no relationship to each other. The few successes usually have a perfume loving star who does want to make a fragrance which does represent something about them. Even in those cases timing is also a large part of eventual commercial success. If the process of designing the perfume causes it to be released as the supernova begins to cool it can miss its window of opportunity. The first perfume by Madonna had a celebrity who loved perfume but she was so determined to get what she wanted it took a long time; perhaps too long before Madonna Truth or Dare was released to the world.
Madonna had spoken often of her fascination with Robert Piguet Fracas and going in she wanted Truth or Dare to be a modern take on Fracas. What she meant was a thinning out of the boisterous tuberose to something more accessible. She also wanted all of the skank that was in Fracas, indoles and musk, to not be present in Truth or Dare. Over eighteen months she would work with perfumer Stephen Nilsen on her vision.
First Mr. Nilsen had to come up with a base accord which would not become obliterated by the tuberose. His choice was to go with a gourmand accord of caramel and amber. It was the first thing Madonna and Mr. Nilsen agreed upon. From there it was the typical give and take of perfumer and creative director as they tried to find this modern tuberose accord. This was where the bulk of the process was stuck for months until they were happy. In the spring of 2012 Truth or Dare was released.
Truth or Dare opens with the tuberose matched with its white flower cousins, gardenia and jasmine. As she apparently desired these are white flowers scrubbed clean of their dirtier components. It does allow for it to feel a bit greener at the expense of the creaminess that the mixture of these florals usually provide. As the white flowers move towards that caramel and amber base the gourmand nature turns it into an exotic dessert perfume.
Truth or Dare has 8-10 hour longevity and above average sillage.
Truth or Dare was discontinued as of the end of 2016; it never gained much of a foot hold. One of the reasons was despite the promise to be exclusive to specific department stores by Memorial Day 2012 it was on sale at Walmart and Target in the US. That was a remarkable lack of faith in the fragrance to move it onto those shelves in a matter of weeks. As I was reacquainting myself with it I was thinking if the tuberose was made even more transparent it would fit in the current day trend of light gourmand florals.
The basic reason Truth or Dare is in the Dead Letter Office is trying to make a modern version of a classic perfume is not easy no matter how dedicated to the task you are. It ends up pleasing nobody. While she might be a Material Girl; Truth or Dare showed she was not a Fragrance Girl.
Disclosure: this review was based on a bottle I purchased.