New Perfume Review Louis Vuitton Nouveau Monde- What I Wanted

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The path to having a Louis Vuitton branded perfume was a long and winding road. In 2016 it finally came to fruition with the release of seven perfumes. As a collection I had a difficult time embracing them. They all seemed to tilt towards the prevalent trend of simplicity paired with transparency. Perfumer Jacques Cavallier had created a collection which was missing what makes Louis Vuitton famous, the leather. When I heard of the collection I was hoping for something which captured all of the faces of leather in perfume. M. Cavallier has produced brilliant leather accords in the past surely there would be one in a Louis Vuitton collection. Except there wasn’t. As close as it came was Dans La Peau which captured the smell of the store as the collection of leather goods scent the air. Except that was not what I wanted. I wanted a Louis Vuitton that was L-E-A-T-H-E-R damnit! When I heard there were five new perfumes being released in 2018 I was hoping it might be there. I am delighted to say that Nouveau Monde is what I wanted.

The other four releases; L’Immensite, Au Hasard, Le Jour se Leve, and Orage are similar to the original seven. They share the same light and opaque quality with a slightly more masculine vibe. When I visited the Louis Vuitton store the day after release I tried all five. Going in I was most excited to try Nouveau Monde because based on the ingredient list it had potential. As soon as the sales associate sprayed it on a card I had already received a hint this was what I was looking for. I became a pest after the visit to receive a sample which I did. After wearing it for two days now I have what I wanted.

Jacques Cavallier

Nouveau Monde is at heart a linear leather accord. It is not blessed with lots of development. It is blessed with the presence of L-E-A-T-H-E-R damnit! M. Cavallier uses only a few ingredients to form his accord and it snaps together within the first moments.

Those three ingredients are saffron, oud, and cocoa. It is simple but at the heart there is a mixture of real oud and an oud accord along with the saffron and cocoa. That oud accord allows for M. Cavallier to dial in a specific effect which would not be possible by just relying on only a natural version. The presence of the natural oud is what gives this accord its animalic depth. It also provides the flip side to Dans La Peau’s civility as the leather in Nouveau Monde is way less polite. The accord is gorgeous in its depth. Over the time I’ve been wearing Nouveau Monde there is a lot of nuance provided by the cocoa. It provides that unique sweetness underneath every motorcycle jacket. The saffron provides a hint of the human being inside of that garment. After many hours Nouveau Monde dries down to a synthetic incense and woods duo which makes me miss what came before.

Nouveau Monde has 14-16 hour longevity and average sillage.

Nouveau Monde was exactly what I wanted from a Louis Vuitton perfume. Forget the simple transparent constructs I want L-E-A-T-H-E-R damnit! Nouveau Monde gives me just what I wanted.

Disclosure: This review is based on a sample provided by Louis Vuitton.

Mark Behnke