Sniffapalooza Spring Fling 2014 Preview

One of the things about writing about the world of fragrance is my calendar tends to have some important events that mark each season. None of these events is more enjoyable to me than the twice-yearly event known as Sniffapalooza. Sniffapalooaza was created, and continues to be run, by Karen Adams and Karen Dubin. They are affectionately referred to as The Karens within the industry and among perfume aficionados. The Karens began as one of the latter but over the years the impact of Sniffapalooza has made them part of the overall industry. That being said they have never lost the enthusiasm for perfume that led them to create this event, and it shows.

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Karen Adams (l.) and Karen Dubin

Sniffapalooza Spring Fling 2014 will take place on Saturday and Sunday May 3 & 4, 2014 in New York City. It begins with breakfast at Bergdorf-Goodman where we are greeted every year by the fabulous Tom Crutchfield of Roja Perfumes who ushers us through the empty store down to the café. This is the beginning of the scenes which get repeated at every Sniffapalooza as perfumed friends re-connect and those who we might have only known through Facebook or a perfume forum is standing there in real life. The morning is jam-packed as every line in Bergdorf Goodman presents their latest and greatest. Once we are done we spend time on the beauty floor getting better acquainted with our favorites.

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Tom Crutchfiled at Fall Ball 2011

Lunch is an opportunity for presentations from a varied roster representing almost every corner of the fragrance world. I will have the great opportunity to introduce Colognoisseur to this audience. After lunch we visit Henri Bendel and Krigler Perfumery at The Plaza, and finish day one at Molton Brown.

After a night of sleep we gather for more sniffing downtown at Osswald. This is followed by visits to two new fragrance initiatives that are very exciting to me. The Fragrance Republ!c is a subscription service and community which produces a new perfume every month for their subscribers. The Scentsorium is the brick and mortar home to Sue Phillips who has spent years teaching classes to enthusiasts on how to make their own bespoke perfume. Now there is a place where this can happen any day. Then my favorite part of Sniffapalooza comes next the lunch called Emerging Artists Uncorked where new indie perfumers present their creations. I was so enthusiastic about this The Karens have allowed me to be the keynote speaker and MC of the lunch. I love the opportunity to share the best new indie fragrance with this group.

The final part is free form wandering in The Fragrance District downtown as we visit MiN New York, Diptyque, Le Labo, and Atelier Cologne. Over the rest of the afternoon we share our last moments together and the best smelling group of people board various modes of transportation back home. I will be covering everything from this year’s Spring Fling right here on Colognoisseur. Viva La Sniffa, Baby!

Mark Behnke