New Perfume Review Jo Malone Jasmine Sambac & Marigold- Jasmine Dawn

Over the last couple of years Jo Malone creative director Celine Roux has been doing an outstanding job at expanding the overall aesthetic at Jo Malone. Last year’s English Oak collection. The previous Bloomsbury Collection and the recent English Fields collection have all shown her penchant at pushing beyond what you think of when the brand is spoken of. Of course, that kind of risk taking will naturally appeal to me. It can’t go on unabated which is why Mme Roux has sprinkled in several classically designed Jo Malone florals in between the collections.  While those were steeped deeply in the brand aesthetic I was wondering if the more adventurous spirit might make it into that side. I think Jo Malone Jasmine Sambac & Marigold is my answer.

Celine Roux

Jasmine Sambac & Marigold are part of the Cologne Intense collection within Jo Malone. I think this is one of the more underappreciated group of perfumes in the niche sector. I own most of them because they have always seemed to reach for a slightly more artistic vibe from the beginning. With Mme Roux overseeing some more adventurous attempts in the main brand it is not surprising that Jasmine Sambac & Marigold fits right in.

Mathilde Bijaoui

Mme Roux has been collaborating extensively with a perfumer for a few months lately. We are currently in the middle of her partnership with perfumer Mathilde Bijaoui. They have been producing some memorable perfumes starting with the Holiday release, Green Almond & Redcurrant, and the aforementioned English Fields set of five. Those all had subtle takes on a gourmand style. That is not the goal here. This is meant to capture the beauty of spring in full bloom as heralded by the two flowers on the label.

Marigold, also called tagete, is one of my favorite flowers in perfume meant to evoke spring. It has a pungent green aroma which also carries a fruity character along with it. It always reminds me of green growing things pushing up through the dirt. Mme Bijaoui starts this with the marigold out front given some depth with ylang-ylang. That is what allows it to stand up to the jasmine in the heart. The jasmine here Is lush without fully deploying its indoles. They are there but attenuated. Mme Roux was inspired by jasmine fields she saw at dawn in India. Mme Bijaoui threads through a watery accord to capture dew speckled petals of jasmine. The marigold is an excellent contrast forming an enjoyable duo for those spring mornings which start cold and end warm. It all settles on a cozy benzoin and amber base.

Jasmine Sambac & Marigold has 10-12 hour longevity and average sillage.

Mme Bijaoui and Mme Roux are having one of those serendipitous collaborations which produce special results. I don’t know what comes next, but I’ll spend my spring in Jasmine Sambac & Marigold awaiting it.

Disclosure: This review is based on a sample from Nordstrom.

Mark Behnke