New Perfume Review Armani Prive New York- Modern Transparency

When it comes to Armani Prive I am starting to realize there is a trend which I can begin to apply to this extremely inconsistent collection; if there is an iris keynote it is likely to be good. It might have something to do with the fact that iris was said to be one of Sig. Armani’s favorite flowers. it might also be that the corporate creative team overseeing each perfume is doing a good job of hiring talented perfumers and it is coincidence that they do their best work with iris. The perfume which has made me conceive of this rule is Armani Prive New York.

New York was released in fall of 2017 as a city exclusive to Bergdorf Goodman. When I finally got to the store to try it recently I was surprised to find a completely modern composition. I was very curious to find out who the perfumer was behind it. When I was able to search on my phone I found out it was Fanny Bal. Ms. Bal is another of the young perfumers who are working to create perfumes for their generation. With only a few perfumes to her name, so far, she is an exciting artist to keep an eye on. Her signature in these early releases is for a light style of composition managing to take an ingredient like iris and find a way to make it modern.

Fanny Bal

New York opens on an attention getting trio of white pepper, neroli, and aldehydes. If I read that to you and you think piquant citrus hair spray that might be what you find with a different perfumer. Mme Bal uses the pepper as the focal point while taking the green aspect of the neroli to provide contrast, using just enough aldehydes to give some fizz to it all. It is all done with a delicate touch. The iris comes forward and is tilted towards its powdery side via peony. Ambrette provides a light muskiness while tea floats throughout the heart accord. This is like a silk scarf with iris and tea airbrushed upon it. The base goes for a similarly transparent incense and woods to finish New York.

New York has 10-12 hour longevity and moderate sillage.

New York is the most modern perfume within the entire Armani Prive collection. If it can be positioned to be seen by the younger perfume lovers I think it has much of what they seem to want in a fragrance. As for Mme Bal it is another data point perhaps foreshadowing her ability to be the perfumer who best knows what her contemporaries want; modern transparency.

Disclosure: This review is based on a sample from Bergdorf Goodman.

Mark Behnke

New Perfume Review Editions de Parfums Frederic Malle Sale Gosse- Precocious or Obnoxious

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It was a few years ago when Mrs. C and I were having dinner in an Asian-themed restaurant. A couple of tables away were two parents who had a very active young boy with them. He was having trouble staying seated, silverware was hitting the floor, and he was loudly babbling nonsense words. It all culminated in him taking the silver topper off a rice bowl and pitching it like a frisbee. It ended up at my feet. I picked up the object to hand back to the father. The son had followed him over and was peeking at me from behind his dad. There was such an air of innocent mischievousness it was hard not to smile. This is that fine line that young children straddle between obnoxious and precocious. They probably oscillate back and forth every day. The latest release from Editions de Parfums Sale Gosse tries to find that balance in a perfume inspired by this.

Frederic Malle

Sale Gosse translates to “dirty brat”. It is the first niche composition by Dominique Ropion protégé Fanny Bal. Mme Bal has been a name I’ve heard about as another of the young next generation of perfumers. This is the first opportunity I’ve had to try a perfume she has had the responsibility for composing. M. Malle asked his perfumer to create an eau de cologne which represents childhood. Mme Bal took this brief and created a combination of the classic cologne recipe and candy. Depending on your tolerance for either, especially the latter, will decide your impression of Sale Gosse.

Fanny Bal

Mme Bal probably produced the traditional eau de cologne recipe hundreds of time during her training at ISIPCA. She takes those ingredients; petitgrain, bergamot, neroli and rosemary producing the typical top half of a classic eau de cologne. Repetition makes for a lively version where it seems the petitgrain and rosemary are dosed a bit higher than in the tradition eau de cologne. It is the back half of Salle Gosse where Mme Bal shows her ability to move in new directions. The note list is Malabar and violet candies. For those who are not European, Malabar is the European version of Bazooka Joe bubble gum. Candied violets have been a staple of niche perfumery for many years. It is the Malabar accord which is exciting to experience. Bubble gum has a kind of odd sweetness and there is a powder which also covers each piece. It provides an attenuated type of candy accord. The violet is much more pronounced in its sweetness as I can almost feel the crystallinity of the sugar coating them. When it comes together it forms a different accord for me. There is a violet flavored chewing gum called C. Howard’s which was sold in my local drugstore as a kid. The latter phases of Sale Gosse are a dead ringer for that.

Sale Gosse has 8-10 hour longevity and average sillage

If there was anyone wondering if being purchased by a big conglomerate would change Editions de Parfums; Sale Gosse is proof that it hasn’t. Particularly the candy accords show Mme Bal is another of the young perfumers to keep an eye on. Sale Gosse turns out not to be a dirty brat but a beatific devil of a perfume finding the right balance between precocious and obnoxious.

Disclosure: This review was based on a sample provided by Editions de Parfums.

Mark Behnke