Under the Radar: Aramis JHL- The Scent of Class

When I was a child I looked up to the adult men around me for the cues that would help me become like them. Besides my father another influential figure in my childhood was my Uncle Harvey. He was the white-collar flip side to my blue-collar father. Uncle Harvey was a South Florida defense lawyer. He wore a suit and tie. Although when I would see him the tie was loosened and the top button opened showing he wasn’t that fond of the tie part of the uniform. I enjoyed spending time with him because he was an early adopter back in the 1960’s. He had the first color TV. Later, he had the first remote control for that TV. He leased a new Cadillac Coupe de Ville every year which exposed me to the latest in new automotive advances. There was a scent to all of this for me too. Uncle Harvey was an Aramis man. Aramis was the scent of Uncle Harvey to me. I received an Aramis soap on a rope for some occasion and I was surrounded by the smell in my daily shower for a month or so. It imprinted on my forming scent personality that this was what a professional classy gentleman smelled like.

Now fast forward to 1984 as I am assembling my first professional wardrobe and accessories in my first job. As I was looking through the perfumes at the men’s fragrance counter in Macy’s I saw a familiar name Aramis but now there were four versions. The original, Aramis 900, Devin, and JHL. I knew I wanted to be my own man so Aramis was never in the running. But the moment I smelled JHL I knew this was going to join Polo on my dresser.

Joseph and Estee Lauder

The story behind JHL is it is the initials of Estee Lauder’s husband Joseph Harold Lauder. Ms. Lauder wanted a fragrance which captured him. For this she turned to perfumer Josephine Catapano. What they developed was a modern streamlined version of Aramis.

JHL opens with a more pronounced herbal mixture pushing against citrus. It is a very classic pairing but Ms. Catapano shapes the herbs with a set of spices; cinnamon, allspice, and clove. This provides a soft warmth for a spicy rose to take the lead in the heart with. The woods come next; fir and sandalwood married to patchouli and oakmoss. Incense and vanilla finish the development.

JHL has 14-16 hour longevity and above average sillage.

I still wear JHL as one of my suit and tie fragrances. There has always been a palpable scent of class to it along with a memory of Uncle Harvey.

Disclosure: This review is based on a bottle I purchased.

Mark Behnke

Discount Diamonds: Estee Lauder White Linen- Blinded by Sophia’s Light

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In all of perfumery there are only a handful of perfumes which can be said to be true game-changers. One of the fun things about writing about these masterpieces decades later is it allows me to see with perfect 20/20 hindsight how influential they are. One of these few is Estee Lauder White Linen from 1978.

estee lauder white linen

As I’ve written about before the 1970’s were when women began to buy perfume for themselves. As they began to enter the workplace they still wanted to smell good but they wanted understated. The perfume companies were all looking to find what these working women wanted. One thing was for sure in 1978 few of the Estee Lauder releases like Youth Dew, Azuree, Alliage or Private Collection were going to be seen as office-ready. Estee Lauder probably saw this market segment slipping away and needed something to entice them back. Somewhere along the line Estee Lauder got the bright idea to combine the new class of synthetic musks together. To achieve this they enlisted perfumer Sophia Grojsman.

Again using that perfect hindsight this was an early opportunity for Mme Grojsman to compose in what will become her trademark of big bold blocks of synthetics. White Linen is full of this style as she strives to capture the smell of crisp clean linen freshly ironed.

SOPHIA_GROJSMAN

Sophia Grojsman

Mme Grojsman first employs Hedione and its expansive jasmine-like quality as a cloud on which an assortment of aldehydes can also become fuller. Hedione is an ingredient with all the indoles removed from jasmine essential oil and it is a perfect choice to provide a matrix for the aldehydes to insert themselves into. The heart is a whopping boatload of synthetic musks lead by Galaxolide. Galaxolide had only been used in fabric softeners and soaps up until that point. Mme Grojsman’s choice to use it adds that laundry fresh smell by co-opting the molecule responsible for it. The rest of the musks are used to construct that crisp cotton accord. Every time I get to this point of White Linen I am blinded by the bright white olfactory light Mme Grojsman has created. A base of a couple of synthetic woods and we are done.

White Linen has 20-24 hour longevity and average sillage.

White Linen has been a consistent seller for almost forty years. It’s longevity is testament to the enduring desire for many perfume wearers to want to feel like a freshly laundered cotton sheet. That time has allowed it to find its way to the discount bins where 1oz. can be found for around $25. One other interesting fact is because this is composed almost entirely of synthetics it hasn’t been significantly changed. The dreaded reformulation hasn’t changed things. To find a true masterpiece of perfume for this price it should be hard to pass up.

Disclosure: This review is based on a bottle I purchased.

Mark Behnke