There are a few perfume brands which I enjoy because of a certain combination of elements. Strangelove NYC is one which I admire for its creative team paired with its ability to release perfumes only when they find a signature element to build upon.
Elizabeth Gaynes (l.) and Helena Christensen
The creative team begins with owner Elizabeth Gaynes who has a philosophy of quality over quantity for Strangelove NYC. In my e-mail conversations with her there is a passion for doing perfume which comes through. She partners with supermodel Helena Christensen to create the brief for perfumer Christophe Laudamiel. M. Laudamiel when presented the opportunity to use a unique ingredient for this brand has yet to disappoint. The latest release lostinflowers is another excellent member of the collection.
Ms. Gaynes discovered a red champaca otto essential oil on her travels. Called “joy oil” in India it provides the unusual aspect which seems to have become the signature for the brand. In the hands of M. Laudamiel under their direction they build outward from that nucleus to live up to the name.
The star of the show is displayed prominently early on as the champaca comes forward. Champaca often seems like it is itself an accord, as it is a multi-faceted ingredient. To get one of such quality allows for M. Laudamiel to pick what to expand upon. The core champaca is a fruity honeyed floral. M. Laudamiel chooses two flowers to harmonize with it; tagetes and gardenia. The tagetes provide an acerbic pushback to the joy oil. The gardenia comes by way of enfleurage which makes it softer than the oil. M. Laudamiel allows both to swirl upward encircling the chmampaca until you are lost in the scent of these florals. This is not a heavy-handed effect it is much more restrained. I wouldn’t call it transparent, but it isn’t overwhelming, either. There is a lushness to the floral accord which allows for the fruity and musky aspects of champaca to peek out from among the petals. Saffron adds a shimmering glow over the surface of this. Oud provides a grace note deepening the overall accord without taking over.
Lostinflowers has 10-12 hour longevity and moderate sillage as the perfume oil, as the eau de parfum it has average sillage.
Lostinflowers comes in two concentrations; perfume oil and eau de parfum (EdP). I was introduced to Strangelove NYC through their first release deadofnight as an oil. It is one of the rare cases where I prefer the oil formulation over the EdP. The EdP seems to make these constructs more expansive when I prefer just burying my nose in a closely held comfort. I can see the appeal of maybe making the floral heart a little more voluminous as an EdP but not for me.
I am once again impressed with the perfume produced by Ms. Gaynes, Ms. Christensen, and M. Laudamiel. I know it will probably be a while before the next release but the joy oil that is lostinflowers will be good company until then.
Disclosure: This review is based on samples I purchased.
I love being surprised and on the second day of Sniffapalooza Spring Fling I got a surprise when I stopped at MiN New York. Mindy Yang the co-owner of the apothecary asked me what I thought of the new DeadofNight. I admitted I didn’t know what that was and she handed me a roll-on to test it out with. I rolled it on my wrist and for the next twenty-four hours I rekindled my love of oud. I also spent that time learning about the entity behind DeadofNight, ERH1012.
ERH1012 is a collaboration of Elizabeth Gaynes the founder of Gaia One. Gaia One is a company devoted to developing sustainable plantations to supply the flavors and fragrance industries. Borneo’s Balung River Plantation is the first of the Gaia One farms. From that farm the key ingredient of DeadofNight was harvested; a sustainable oud from planted agarwood trees. The harvesting of the oud will be like harvesting grapes at a vineyard as each year’s climatic conditions will lead to variations and will make for its use in each year’s small batch an evolving enterprise all around. The creative director for ERH1012 is supermodel Helena Christensen. Her friendship with Ms. Gaynes, her 20-year fashion career, and her work as photographer for Oxfam makes her ideal to guide the creation of DeadofNight. The perfumer she would be working with is Christophe Laudamiel. M. Laudamiel is one of the elite perfumers working today and can straddle the commercial and the artistic simultaneously. This is a team dedicated to making this inaugural fragrance something special and they do. (UPDATE: In an e-mail from Ms. Gaynes she let me know that perfumer Jacques Cavallier first worked with this oud oil and created the first mods for DeadofNight. M. Laudamiel used these as his starting point and attributes this as a co-creation of both perfumers.)
First choice was to make DeadofNight a perfume oil, very concentrated, and for this fragrance it is completely appropriate as a drop at a pulse point is all you want. DeadofNight is a personal olfactory journey and only those who are allowed close will share it with you. M. Laudamiel takes this new source of oud and combines the chill of violet leaf, a mere hint of floral notes and a woody musky amber at the base. Throughout the new oud preens like a precocious child.
DeadofNight opens with the oud displaying its wares. As this is a new source of oud this has a less prickly quality as more aged versions of oud have. The oud oil used here was distilled multiple times to end up with a very concentrated fraction and that gives it power without the rough edges. M. Laudamiel uses the green character of violet leaf to pull at the rawer woody facets of oud. Early on in its development this has a plushness to it that I have rarely experienced in an oud-centric fragrance. As many of you know rose is oud’s natural partner and usually it is used as an equal in composition containing both of these. In DeadofNight M. Laudamiel hints at that as very modest applications of rose and jasmine whisper across the face of the oud. Some of my favorite oud oils have a latent floral character and this oud also has it and by using jasmine and rose as genteel complementary notes that floralcy is allowed to bloom. This phase of DeadofNight has an almost heartbreaking fragility that lasts for hours on my skin. It feels so tenuous that at any moment it will disappear but it lingers enticing me to pull my wrist to my nose again and again. Many hours after first applying DeadofNight the creamy woodiness of sandalwood signals a languid pace of development into the base as amber and white musk mix to form a sedately beautiful coda to a full day’s olfactory pleasure.
DeadofNight has 24-hour longevity and is a skin scent with no appreciable sillage.
The combination of new source of oud and master perfumer with Ms. Chrtistensen’s innate sense of style have all combined to create a singular beauty. DeadofNight exhibits beauty from head-to-toe much like Ms. Christensen continues to do. DeadofNight is oud as only M. Laudamiel can do it which means it is among the very best oud scents you can find anywhere.
Disclosure: This review was based on a bottle of DeadofNight I purchased.
DeadofNight can be purchased exclusively at MiN New York or via the ERH1012 website.