There are a few brands which I look forward to what comes next. Etat Libre D’Orange is one of those as owner-creative director Etienne de Swardt has redefined the idea of what a perfume can be. The one perfume which has always stood for that was one of the earliest releases Secretions Magnifique. A masterpiece of perfume because it captures the smells of blood, sweat and other bodily fluids through a set of brilliant accords.
Etienne de Swardt
When I received the press release for the newest release, I Am Trash, I was excited by the name. Also, this from M. de Swardt, “Les Fleurs du Déchet represents a passage to the adulthood of Sécrétions Magnifiques. It is a counter-revolution for Etat Libre d’Orange, still noisy and disruptive, but ultimately functional.”
What could that portend? A perfume of dumpster diving, perhaps? Working with perfumer Daniela Andrier it is not that. What they are using is a unique group of Givaudan materials which they call “upcycling”. This is a process in which the residue of a prior extraction process is re-extracted. I think of it like getting a second cup of tea out of a single tea bag. Three of these upcycled ingredients; apple, rose, and cedar form the core of I Am Trash. What I think I understand about this process is what you are going to extract is most of the heavier molecules from your natural source. That might provide a deeper scent profile. I have spent a lot of time smelling my sample trying to understand more about these upcycled materials without any degree of certainty what I just wrote is true but it is what I think is the case as I wore I Am Trash.
If you’re looking for something along the lines of a perfume which artistically interprets trash this is not it. The trash here is the re-use of the upcycled perfume materials. Despite different scent profiles they still smell like apple, rose, and cedar which makes I Am Trash a fruity floral.
The upcycled apple tilts more toward a tarter version of the ingredient. Despite that the fruity complements of tangerine and strawberry bring a typical juicy fruity top accord to lead into a floral heart. Waiting there is the upcycled rose. This is like the last day of a cut rose in a vase prior to discarding it. It has the floral quality but only the wisps of it. There is also a greener quality as well. It forms an elegiac counterpoint to the livelier fruity accord. The base is a mixture of the upcycled cedar, sandalwood, and akigalawood. This is where I have the least feel for the difference in the upcycled material because there are so many powerful woody ingredients around it.
I Am Trash has 16-18 hour longevity and average sillage.
I don’t agree with M. de Swardt that I Am Trash represents the adulthood of Secretions Magnifiques. It seems to represent the opposite as a fruity floral comes off as more adolescent. The ingredients are different and provide a different experience, but this is a style of perfume which is overexposed. If you’re a fruity floral fan looking for a new perspective, I Am Trash will provide that.
Disclosure: This review was based on a sample provided by Etat Libre D’Orange.