Colognoisseur 2017 Hopes and Wishes

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As we put 2016 to bed it is time to look forward to 2017. I like to end every year with some things I am anticipating and/or hoping for to happen in the next twelve months.

C'mon Vero, Pretty Please?

A new perfume from Vero Kern. It has almost been three years since the release of Rozy. Vero has teased us a little bit that the next one is going to be a tobacco focused fragrance. I know it will come out when she feels it is ready but my inner five-year old is getting ready to wail if I lead off this piece in twelve months with the same wish.

I would like new brands to put fragrance over marketing. I went back and looked; 2016 was no worse for the number of brand debuts sporting upwards of six perfumes. What did seem to be worse was the pricing for perfumes where the money did not seem to be in the bottle. Please if you’re a brand-new brand focus on the perfume; make it great. Try and only do three or four perfumes. Don’t rush to the market.

Le Labo Counter at Tyson's Corner Mall in Virginia

More Le Labo, more places. There was a lot of worry over Estee Lauder’s acquisition of Le Labo. One of the things I have thought is necessary for niche perfume to really expand is more access. In my local mall, they installed a Le Labo counter in the local Nordstrom’s. When it first opened in April it was busy on every visit but nothing like it was on my Holiday visit. Le Labo is one of the exemplars of what it means to be a niche perfume. Estee Lauder taking it to the mall shows that consumers will gravitate to quality if it is right in front of them. I am hoping that this will be rolled out across the country in places where niche is not readily available.

I want a masterpiece from Perfumers: The Next Generation…all of them. Quentin Bisch, Cristiano Canali, Luca Maffei, Julien Rasquinet, and Cecile Zarokian are this set of next generation perfumers I think of as the next set of rule-breakers. They have all consistently stepped up their game over the last couple of years. I want 2017 to have a release from each of them that makes my choice for Perfume of the Year the most difficult it has ever been. Make it so!

I hope we found the ceiling. For the first time since I’ve been writing about perfume the number of new releases were about the same in 2016 as they were in 2015. I always believed there was a number where the market could not continue to expand beyond. 2017, if it stays about the same, can be the third data point which confirms this.

Can this Spring be about something other than rose? The last two years I have been buried by fresh clean rose perfumes for Spring. I can hope that maybe a new floral can take center stage. Jasmine, perhaps?

On this final day of 2016 I want to wish every single reader the Happiest and Healthiest of New Years. Colognoisseur has grown beyond the goals I set for myself back when I started almost three years ago. For that I must thank everyone who spends a couple minutes here reading my writing. I hope 2017 brings us even more perfumed joy.

Mark Behnke

New Perfume Review Masque Milano Romanza- Before the Fall

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I would suggest that every perfume lover has a note which they like that others are not as fond of. One of those notes for me is narcissus. It clearly is not in fashion in the current perfumery trends. In the last two years there have only been 28 perfumes released which contain narcissus. Think about that. There have been over 3,000 new perfumes and less than 1% contain narcissus. It is why the few perfumes I own which feature it I covet. I don’t have a hypothesis for why this is so. Narcissus is far from the only heady floral note in use.

alessandro mark riccardo

Alessandro Brun, Mark Behnke, Riccardo Tedeschi (l. to r.)

While my narcissus collection is definitely my smallest section it is also the most personally compelling. When I walked up to the creative directors of Masque Milano, Alessandro Brun and Riccardo Tedeschi, at Pitti Fragranze they passed me a strip with the newest release Romanza. Even before the strip got underneath my nose the unmistakable presence of narcissus rose to greet me.

cristiano_canali

Cristiano Canali

Romanza is Act 2-Scene 3 in the ongoing olfactory opera Masque Milano is weaving. It is the aria where a lover sings about that feeling just before they fall head over heels in love. That moment when another person has found someone who they can’t stop thinking about. The person who just might be that missing piece to completeness. The beginning of a lifelong affection. Working with nose Cristiano Canali they decided narcissus was the perfect embodiment of this moment.

Sig. Canali uses absinthe as an alcoholic green attention getter. It is like the besotted lover is using the green fairy to try and break the approaching fever. Orange blossom reminds them that there is beauty in the possibility of love. A little angelica adds some botanical musk as the humanity of it all is winked at. Try though they might the lover is consumed in a narcotic floral maelstrom of narcissus supported by hyacinth and violet. This heart accord is named “Hedonist’s Bouquet” and it is an accurate description. It is a powerfully narcotic mixture. It is where you will also either fall in love with Romanza or decide to break it off early. I fell completely in love with the Hedonist’s Bouquet and dove headlong into its pleasures. What I enjoy about narcissus, as opposed to tuberose, is that for all of its power there is an acerbic green edge to it. Sig. Canali uses violet to hone that edge in Romanza. Just as Bryan Adams sings, “Now it cuts like a knife/But it feels so right”. I like this phase so much I just want to luxuriate in it for days. The final part of Romanza is a “human skin touching” accord. Sig. Canali uses amber, civet, and woods to fashion that moment of human skin-to-skin contact infused with emotion. It is a lovely passionate way to finish Romanza as only head over heels in love could be next.

Romanza has 12-14 hour longevity and above average sillage.

When I received my first sample of Romanza in Florence it cracked and when I went to sleep that night the room smelled of Romanza. It was a beautiful lullaby to accompany my dreams. As beautiful as that was; having worn it on my skin it comes more alive especially the final skin accord. There have been few perfumes in 2015 which have burrowed as deeply into my emotions as Romanza.

Disclosure: this review was based on a sample provided by Masque Milano at Pitti Fragranze 2015.

Mark Behnke

New Perfume Review Rubini Fundamental- Faith Restored (Part2)

Every year when I attend Esxence I wait for that moment. It comes when I am introduced to a new brand and it just captivates me from the first moment I smell the strip. This year that moment occurred when I heard the first words out of the young founder’s mouth. When I stepped up to the booth at the beginning of my third day Andrea Bissoli Rubini looked me in the eye and said, “I was born into a family of perfumers.” The earnest passion with which those words were spoken let me know that something special was on the way. The perfume called Rubini Fundamental lived up to every bit of the promise in those words.

Andrea Rubini

Andrea Bissoli Rubini

As I was smelling the strip Sig. Rubini told me his story. How he wanted to assemble a “Made in Italy” team. He asked nose Cristiano Canali to help design the perfume. He asked fellow blogger Ermano Picco to help refine the brief. He asked designer Francesca Gotti to create an unforgettable package to capture the past and the future. Each member of this team executed their task brilliantly.

Sig. Picco imagined Verona in 1937 as the small perfume shop in town serves the ladies in their iris-scented face powder. The actors still wearing their greasepaint. The alluring smells of the denizens of the local house of pleasure. Finally the smell of ripening Soave grapes on the vine ready to be harvested. These are the fundamentals of Fundamental.

Sig. Canali took a mix of great natural materials and combined them with modern synthetics which creates that Retro Nouveau vibe I like so much. Many attempt this but very few pull it off as well as Sig. Canali does in Fundamental.

rubini side view

Side View of the Rubini Fundamental packaging

Sig.ra Gotti has a very unique perspective when it comes to packaging. She took this new material made from recycled Fiberglas, from boats, called Glebanite. Like an olfactory Oreo she sandwiches the bottle between two slabs of Gelbanite. When I saw it, and touched it, it felt like old stone. It wasn’t until I picked it up and saw how feather light it was despite looking so solid that it struck me that again the future was inspired by the past in Sig.ra Gotti’s design.

Above it all Sig. Rubini conducted his team of impassioned Italians to realize his vision.

Fundamental opens on a Hesperidic accord of bergamot, tangerine, orange flower, and a couple of synthetic citrus notes which add nuance and texture. The orange blossom in particular carries the early moments. Then we get the powdery iris as it floats above the top notes. The Soave grape accord also comes in with the powder. Sig. Canali finds the balance between crisp fruit and slightly alcoholic. It is as light as the iris making it the right partner for the heart of Fundamental. The thicker unctuous smell of the greasepaint also comes to provide the contrast to the pretty notes with a bit of bohemian insouciance. This is made up of vetiver and another set of synthetics which adds an olfactory thickness to Fundamental. We head further into the base with sandalwood and leather providing a carnal promise if you are just willing to take a step towards it.

Fundamental has 10-12 hour longevity and average sillage.

Everything about Fundamental makes me elated, and renews my faith, at the state of independent perfumery. Sig. Rubini assembled a group of like-minded visionaries. Together they carried themselves to the heights of creativity. I could wish that this was fundamental thinking for everyone making perfume. As long as Sig. Rubini can keep using his heritage to fuel his future I am sure that Fundamental is only the beginning of something quite marvelous.

Disclosure: this review was based on a sample I received at Esxence 2015.

Mark Behnke