I delight in finding new perfume brands. It is part of what makes me enjoy writing about perfume. Like an olfactory Lothario I am always looking for a new relationship. The bad part of that behavior is the possibility to ignore one of the longer-lived brands when it is doing something extraordinary. I hope that I am a better correspondent than that, but it is human nature to put the new over the old. One point in my favor is I have been very impressed with the current direction at Jo Malone overseen by creative director Celine Roux. 2018 is shaping up as a prime example. The new Jo Malone Honeysuckle & Davana continues a fantastic year.
I often write about how a strong creative director paired with a strong aesthetic is a formula for success. Mme Roux has placed her very distinctive direction upon one of the more recognizable perfume aesthetics by not being afraid to explore the fringes of that. Jo Malone is a classic British line which honors that in every perfume. Mme Roux has embraced that in the best releases over the last few years. Honeysuckle & Davana shows all of that.
The press materials for almost every new Jo Malone release offers quotes from Mme Roux and the perfumer about the creative process. For Honeysuckle & Davana the collaborator is perfumer Anne Flipo. Honeysuckle is not a flower which can be extracted easily. The alternative is for a perfumer to undertake headspace analysis where they capture and analyze the material in its natural state. By seeing the chemical makeup of the natural scent, they can then undertake an effort to produce that scent in the lab. The press release tells of Mme Roux and Flipo spending a full day at The National Arboretum in Gloucestershire. They took headspace samples throughout the day including one at midnight. They discovered an ever-altering scent profile. It was the late-night version which captured their attention as they felt it fit into a chypre construction. This effort pays off.
I didn’t speak about the other ingredient on the label; that one shows up right away. The top accord is rose oxide and davana. Both ingredients bring a fruit-tinted green to things. The rose oxide also has some earthiness from which the honeysuckle can spring. The honeysuckle accord comes next. It starts off very bright but Mme Flipo really turns it into an after dark version with osmanthus to contribute its leathery floral quality. There is the movement from innocent farmgirl to femme fatale. That is deepened as Mme Flipo uses the classic patchouli, moss, and sandalwood chypre base. Innocence is gone as the bad girl comes forward. It is this final stage of the perfume which impressed me. Even using the low-atranol oakmoss it is one of the few times I have not missed the bite of full octane oakmoss. The honeysuckle accord struts right through it all.
Honeysuckle & Davana has 10-12 hour longevity and average sillage.
Honeysuckle & Davana is my favorite Jo Malone release of 2018. It is also one of my favorite new releases overall in 2018. Mme Roux is making this Lothario take another look at the one he left behind; gloriously so.
Disclosure: This review is based on a sample provided by Nordstrom.
I have been laudatory of the recent releases from Jo Malone. The creative director Celine Roux has found the ability to re-energize the brand in new ways. Because of the recent success when I receive a new release lately I am excited to give it a try. Except when I saw the name on the bottle my expectations dropped. The name was Jo Malone Rose & White Musk Absolu; I probably stifled a yawn looking at it.
One of the things I have been pleased with over the last three years is Mme Roux has pushed the envelope at the brand more than retreating to safer constructs. Which was what I thought looking at the name; safe. It turned out once I actually tried the perfume it falls somewhere in-between. The ingredients are crowd pleasing but the perfumer, Anne Flipo, was given some leeway to move it towards something less generic. I found there were a couple thorns among the roses which is why I liked it. Mme Flipo says in the press materials this is meant to be a single linear accord. She is correct for the most part although I did find the places where a sharpness hid among the petals. Which was where Rose & White Musk Absolu was at its best.
Mme Flipo has combined some different rose sources for the core rose effect. There is something which makes it feel a bit like a debutante rose being escorted by her femme fatale sister. That sexier sister is a Turkish rose which is given a dewy shine by the lighter rose ingredients. In the early going this is a deeply sharp rose. Mme Flipo hones that with the white musk and oud accord. These are my thorns. The white musk pierces the floral character like a knitting needle. The oud accord does the same from the other side of the scent spectrum. The rose rises above it all before Mme Flipo adds in more white musks, softening that effect and providing a slow diffusion over the hours the perfume remained on my skin.
Rose & White Musk Absolu has 12-14 hour longevity and moderate sillage.
This is something much more typical of a Jo Malone perfume than almost anything released so far this year. What surprised me is even when trying to be safer the brand is still interested in finding a way of adding in some thorns which makes it better.
Disclosure: this review is based on a sample provided by Jo Malone London.
I write often about how growing up in South Florida in the 1960’s and 70’s was such an advantage. As a melting pot of many different Latin American cultures it also was a gateway for me to experience culinary delights from the region, too. Most of that came through my friends’ mothers who would serve us different snacks when visiting. When I was at my friend Herbie’s home his mother, Sra. Lopez, brought out this hard-looking scaly fruit. I was too young to make the comparison at the time but as an adult it looked a bit like one of the dragon eggs from Game of Thrones. Sra. Lopez cut it in half and scooped out the flesh. The taste was amazing. Sweet, tart and a hint of milkiness. It is that latter quality which gives it the name of “custard apple”. Whenever they show up in my local market I always buy a couple because there is nothing like it.
I was very interested when I received my sample of Jo Malone Tropical Cherimoya if they could capture the kind of multi-sensorial taste of cherimoya in a perfume. Creative director Celine Roux teams up with perfumer Sophie Labbe to make the attempt.
The perfume opens with a very crisp and green pear. It captures the tartness of cherimoya. A set of sweet fruity notes provide the main cherimoya accord in the top. Mme Labbe uses a thread of passion flower to pick up both the green and to accentuate the tropical character. The base opens with a bit of tonka bean standing in for the “custard” although it feels more toasted on my skin. it all ends on a soothing copahu balm base.
Tropical Cherimoya has 10-12 hour longevity and average sillage.
I enjoyed this perfume interpretation of cherimoya quite a bit. I thought Mme Labbe succeeded by not trying to make a photorealistic recreation but by using a set of ingredients to form a similar set of layers as in the real thing. Tropical Cherimoya is going to be an ideal summer beach bag spritz.
Disclosure: This review was based on a sample provided by Nordstrom.
When I received my sample set of the new Jo Malone English Fields Collection a couple months ago I was instantly enthralled by Oat & Cornflower. It is still my favorite of the five releases in the collection. I also think the other four are quite good and thought I’d do a quick take on each of them. Creative Director Celine Roux collaborated with perfumer Mathilde Bijaoui on the entire collection which lends to a cohesion throughout this exploration of a different kind of gourmand fragrance type.
Green Wheat & Meadowsweet is a nicely realized version of those moments in the spring as the green shoots of new growth appear. Mme Bijaoui uses one of the grassy aromachemicals along with a healthy dose of grapefruit. That concentration of that citrus allows for its slightly sulfurous facets to blend with the fresh grassy part to form an accord which captures that early spring moment of the return of the green. Over time this warms, as if the sun is rising, making it slightly sweeter sort of hay-like by the time it reaches the base accord. It is an alternative to all the florals as a perfume to celebrate spring.
In Crocus & Honey it starts off with a hay-like quality as Mme Bijaoui uses broom flower and coumarin in the top accord. Lavender matched with sage provides an herbal floral heart which fits in with the top accord pleasantly. The honey is then drizzled in at the same time almond and vanilla are also used to form a kind of honey butter accord. It is this final accord which I found the best part of Honey & Crocus.
Poppy & Barley is my second favorite mainly because of the floral not listed, violet. Mme Bijaoui uses a blend of violet and fig in the early going. That is a combo which appeals to me quite a bit. Blackcurrant bud turns it greener before the floral interlude of poppy accord carries you through to what really stands out here. The base accord is a texturally grainy affair made up of bran and barley. It is like running your hands through a filed of grains and bringing them to your face. A set of white musks leave you under the clothesline with linens drying in the sun.
Primrose & Rye seems like it comes from an English Field on one of the Caribbean Islands. The reason it seems like it comes from that part of the world is the use of coconut in the top accord along with sweet corn. It is a unique combination closer to sunscreen than gourmand. As it gives way to the florals in the heart the primrose is equally matched by an effervescent mimosa. The grain comes forward as the rye is leavened with a bit of vanilla. It reminds me of the smell of freshly baking rye bread. There is a slight sweetness paired with the graininess.
I found all five of the English Fields perfumes to have 10-12 hour longevity and average sillage.
I think what Mme Roux has been bringing to Jo Malone has been a sense of adventurousness. She has overseen several perfumes for the brand over the last couple of years which really stand out. English Fields is part of that trend.
Disclosure: this review is based on samples provided by Nordstrom.
Over the last couple of years Jo Malone creative director Celine Roux has been doing an outstanding job at expanding the overall aesthetic at Jo Malone. Last year’s English Oak collection. The previous Bloomsbury Collection and the recent English Fields collection have all shown her penchant at pushing beyond what you think of when the brand is spoken of. Of course, that kind of risk taking will naturally appeal to me. It can’t go on unabated which is why Mme Roux has sprinkled in several classically designed Jo Malone florals in between the collections. While those were steeped deeply in the brand aesthetic I was wondering if the more adventurous spirit might make it into that side. I think Jo Malone Jasmine Sambac & Marigold is my answer.
Jasmine Sambac & Marigold are part of the Cologne Intense collection within Jo Malone. I think this is one of the more underappreciated group of perfumes in the niche sector. I own most of them because they have always seemed to reach for a slightly more artistic vibe from the beginning. With Mme Roux overseeing some more adventurous attempts in the main brand it is not surprising that Jasmine Sambac & Marigold fits right in.
Mme Roux has been collaborating extensively with a perfumer for a few months lately. We are currently in the middle of her partnership with perfumer Mathilde Bijaoui. They have been producing some memorable perfumes starting with the Holiday release, Green Almond & Redcurrant, and the aforementioned English Fields set of five. Those all had subtle takes on a gourmand style. That is not the goal here. This is meant to capture the beauty of spring in full bloom as heralded by the two flowers on the label.
Marigold, also called tagete, is one of my favorite flowers in perfume meant to evoke spring. It has a pungent green aroma which also carries a fruity character along with it. It always reminds me of green growing things pushing up through the dirt. Mme Bijaoui starts this with the marigold out front given some depth with ylang-ylang. That is what allows it to stand up to the jasmine in the heart. The jasmine here Is lush without fully deploying its indoles. They are there but attenuated. Mme Roux was inspired by jasmine fields she saw at dawn in India. Mme Bijaoui threads through a watery accord to capture dew speckled petals of jasmine. The marigold is an excellent contrast forming an enjoyable duo for those spring mornings which start cold and end warm. It all settles on a cozy benzoin and amber base.
Jasmine Sambac & Marigold has 10-12 hour longevity and average sillage.
Mme Bijaoui and Mme Roux are having one of those serendipitous collaborations which produce special results. I don’t know what comes next, but I’ll spend my spring in Jasmine Sambac & Marigold awaiting it.
Disclosure: This review is based on a sample from Nordstrom.
There are perfumers who reprimand me for pigeonholing them as I write about them. I try to offer a weak defense that it means there is a perfume you’ve done which is memorable to me. It is good-natured conversation, but I admit there is truth to the perfumers’ assertion; I do associate certain perfumers with certain styles. Which of course doubles down when I learn they are working on a new release in that style. Which was why I greeted the press release for the new Jo Malone English Fields collection with some excitement. Perfumer Mathilde Bijaoui has made some of my favorite gourmand perfumes and she was going to be responsible for all five.
Creative Director Celine Roux has really taken to working with specific perfumers over a series of releases. In 2017 Yann Vasnier was the collaborator on seven new fragrances. Mme Bijaoui jumped the gun a bit as she provided the Holiday 2017 release, Green Almond & Redcurrant. I mentioned in that review that Mme Roux seemed to be interested in featuring a different palette of ingredients along with working with perfumers who are adept at that style. Mme Bijaoui shows that Mme Roux’s instincts are right on as she produces a fantastic collection featuring grains as a focal point.
I just received my sample set of all five recently so I have initial impressions of all of them but there was one which grabbed me right away; Oat & Cornflower. I think I’ll probably do another post summarizing the other four English Fields perfumes another day because I think they are all interesting. Oat & Cornflower is the most interesting.
We’ve all probably eaten our share of oatmeal. You almost must add something to it to make it less bland. Mme Bijaoui does the same thing except she also makes sure the creamy graininess of the oat does not get lost throughout.
What greets you in the first moments is an ethereal use of hedione to provide a lilt of floral quality as the slightly musty dry oats come in underneath. Over minutes the oats become creamier as if they have been warmed in boiling water. Mme Bijaoui takes hazelnut and in using that makes it seem like it is when I add some nuts to my breakfast bowl of oatmeal. There is a nutty quality to oats; the hazelnut picks that thread out and examines it. The depth is provided by the base accord of benzoin gently supported by tobacco and vetiver. It turns into a stick to your bones gourmand.
Oat & Cornflower has 10-12 hour longevity and average sillage.
This exploration of grains is so well done in Mme Bijaoui’s hands that it is the first set of perfume this year which has really captured my attention fully. I encourage you to start with Oat & Cornflower then find out which one appeals to you.
Disclosure: This review based on a sample provided by Nordstrom.
I’m beginning the process of looking back over the year as I start to consider my end-of-year lists. Part of the fun of this is as I look back at specific brands some of them sneak up on me with the quality of their releases for the year. One of those that I’ve realized has had an awesome 2017 is Jo Malone. One of the reasons is creative director Celine Roux has taken the brand in some new directions this year. It started on an auspicious note with one of my favorite perfumes of 2017 Myrrh & Tonka by perfumer Mathilde Bijaoui. In a nicely symmetrical way the Holiday release for 2017, Green Almond & Redcurrant, is also by the same team.
Jo Malone is known for their floral perfumes. This year Mme Roux has spent more time exploring new ingredients which are at the darker end of the perfumer’s palette. Oak, whisky, hazelnut, and tobacco have all been keynotes in releases this year. There has also been a trend towards gourmand-y styles within this year’s collection. Green Almond & Redcurrant removes the modifying “y” and goes full gourmand for this seasonal release.
Green almond is another of these accords of something that cannot be extracted. It gives the opportunity for a perfumer to fine tune the effect they are going for. In Green Almond & Redcurant, Mme Bijaoui accentuates the contrasting textures of tart and milky so that the green is supplied by an accompanying note.
Before we get there Mme Bijaoui takes the other note in the name and sandwiches it between mandarin and petitgrain to form a very rounded fruity accord. It can seem slight but it is worth focusing on the first few moments. These kinds of fruity accords are seemingly commonplace but this one meshes seamlessly. Which then sets up the green almond accord as the tarter quality of the accord resonates with the petitgrain. The mandarin slides into the milky aspect. Then blackcurrant buds provide a more primitive version of the redcurrant. Which is a nice connection but it is those buds which provide the real green in the green almond heart. The buds have a slight acerbic quality to them, here they provide the rawness that the green in green almond refers to. It all comes together beautifully. Tonka comes to give this the rounded toasted vanilla nature to make it feel like some exotic Holiday confection from a far-away place. The base is straightforward cedar and amberwood.
Green Almond & Redcurrant has 8-10 hour longevity and average sillage.
In my press materials it is mentioned that Green Almond & Redcurrant should be layered over Myrrh & Tonka. This is not something I am fond of but in this case with the same perfumer behind both it seems to create an even more festive fragrance. Green Almond & Redcurrant brings 2017 to a close with the same quality with which Jo Malone opened it. A combination of nuts and berries seems appropriate.
Disclosure: this review was based on a sample from Jo Malone.
One of the things I get a kick out of is when a perfumer comes up with a new accord or the company they work for presents a new isolation of a well-known note. I always imagine it is like the charge painters received when the pigment Cerulean Blue allowed them to add blue to their palettes. Just like those painters who had ideas but were unable to express them because the material wasn’t there; when it does arrive, the imagination is unleashed.
Perfumer Yann Vasnier is one of those for whom there must be a myriad of these kind of “what if?” ideas. When Givaudan showed him Roasted Oak Absolute he saw it as an alternative to the ubiquitous cedar or sandalwood. Now where to use it? Jo Malone creative director Celine Roux upon smelling it wanted it because she had been wanting to have a “fall forest in England” style of fragrance in the collection. Once new ingredient, perfumer, and creative director intersected what came out of it is English Oak & Hazelnut.
The Roasted Oak Absolute carries an interesting scent profile. There is a sharp woodiness inherent to oak. The roasted part is as if you took some cords of oak and put them in a drying shed. They would pick up some of the smoke of the low fire providing the heat. It would bring out a bit of inherent woody sweetness. This is what I encounter when wearing English Oak & Hazelnut.
The fragrance starts with the hazelnut. If you’re looking for a similar roasted effect this is not that. M. Vasnier uses a green hazelnut. This is very reminiscent of walking through the forest and crunching raw nuts on the ground with your boots. It is a raw nutty quality along with a slightly sharp green component. It is paired with the citrus-tinted wood of elemi as contrast. Vetiver comes along to focus the greener facets and cedar begins the transition from raw nutty on top to the roasted oak in the base. The vetiver remains as the roasted oak gains presence. It is an interesting overall feeling as the vetiver sometimes shifts the oak more to the greener woodiness typical of simple oak absolute. Then the roasted oak pushes back and it gets warmer. This metronomic back-and-forth is where English Oak & Hazelnut comes to its end.
English Oak & Hazelnut has 6-8 hour longevity and moderate sillage.
M. Vasnier and Mme Roux were so excited about the Roasted Oak they decided there needed to be another fragrance featuring it and English Oak & Redcurrant is the other half of the English Oak collection. I preferred English Oak & Hazelnut because it displayed the new material more prominently. In English Oak & Redcurrant it is overridden by the rose in the heart more than it is here. If you really want to experience the Cerulean Oak of the Roasted Oak I recommend English Oak & Hazelnut to get the full experience.
Disclosure: This review was based on sample provided by Jo Malone.
Light is one of the words frequently used to describe the perfumes of Jo Malone. There is an easy-going nature about almost every release from the brand. It is their definitive brand aesthetic as well as a reason for their success. I know it is a place I take many who are wanting to take a step away from the mass-market fragrance offering. One of the reasons is the fragrances are simpler constructs using ingredients less seen in the best sellers. After twenty years of releasing these kind of perfumes, in 2010, a new sub-collection was created; Cologne Intense. This was a group of Jo Malone fragrances which would explore the idea of taking even the deepest notes and making them lighter while not necessary making the journey all the way to light. The releases in this collection are among some of my favorite from the entire brand because sheerer versions of classic perfume combinations are appealing when I want my lighter fragrances to still have some spine. The latest member of this collection, Myrrh & Tonka is the best example of this kind of perfume design.
The perfumers who have worked on the Cologne Intense has been impressive. The perfumer behind Myrrh & Tonka is Mathilde Bijaoui who is composing her first Jo Malone perfume. Celine Roux the Fragrance Director for Jo Malone gave her this brief; “Namibia, with its sand dunes and warm desert colors”. Mme Roux also believed that the collection was missing an Oriental and she felt Myrrh & Tonka could be that Oriental. Those might have been conflicting missions for some but Mme Bijaoui manages to capture both by turning Myrrh & Tonka into an opaque Oriental.
Lavender is the keynote whose name is not on the label and where Myrrh & Tonka begins. This is a lavender which has more of its herbal nature on display. Mme Bijaoui keeps it that way with a judicious use of cinnamon which has an effect of drying out the lavender and constricting its natural expansiveness. The same technique will be used with the myrrh in the heart. Usually myrrh is an exuberant sweet resinous ingredient. Mme Bijaoui uses some cypriol to make it less sweet. The cypriol also sets the stage for the tonka. This is that toasted version of tonka where the hay-like coumarin has a little more of the scent profile. A tiny bit of vanilla brings it back some of the sweetness while guaiac wood provides the woody frame for all of it.
Myrrh & Tonka has 10-12 hour longevity and moderate sillage.
On the days, I was wearing Myrrh & Tonka it was a like an old friend relating a quick story of travel to the East. There was only time for the highlights but together it makes for one amazing trip.
Disclosure: This review is based on a press sample provided by Jo Malone.
I am lucky to have a fantastic tea store near where I live. When I walk in I am reminded of my childhood trips with my father to the tobacconist. I frequently have the thought how these two products of dried leaves can produce such a sublime olfactory experience. Tobacco has inspired many perfume brands. Tea has not had as many perfumes made featuring it as a focal point. Jo Malone London is trying to fix that with the Jo Malone Rare Teas Collection.
The Rare Teas Collection was a project which took the Jo Malone creative team, lead by Celine Roux, to all parts of the world looking for the rarest teas to base the perfumes upon. Once they had decided on six teas to feature it was up to perfumer Serge Majoullier to bring them to like.
This probably seems like a simple concept but as with many things; simple concept does not necessarily translate into something easy. According to the press materials it took four years to complete all six. Overall my impression of the collection is favorable especially if you are a fan of tea or tea-based fragrances. When trying them after I received the sample set there was one which stood out, Golden Needle Tea.
Golden Needle Tea is a specially harvested version from the Yunnan province in China. What sets it apart is the tea leaves are picked early in the spring so that the buds more than the leaves are what is harvested. I had never heard of it before the Jo Malone fragrances but my local tea shop had some for me to try. The tea leaves have a lot of darker facets to them. I can smell dried fruit, smoke, nuts, and honey after it is steeped. M. Majoullier would look to some of the deeper notes to create a perfume with the same name.
Golden Needle Tea the perfume is a fragrance in two acts. The first accord is a smoky leather one. It is smokier than the tea itself but it needs to be because sandalwood and benzoin are its running partners. Once they all come together it does resemble the tea leaves themselves but in a slightly abstract way; which is as it should be I think.
Golden Needle Tea has 10-12 hour longevity and moderate sillage.
The other Rare Tea entries which garnered some interest from me were Silver Needle Tea and Oolong Tea. I would point out that M. Majoullier wasn’t trying for photorealism these are all artistic interpretations. One other caveat is these are not part of the usual Jo Malone collection this is considered a luxury collection with a corresponding price tag. Purely on an aesthetic level Golden Needle Tea does the best in realizing the vision of this collection.
Disclosure; This review was based on samples provided by Jo Malone London.