I think often of how the genre of science fiction has matured over the one hundred-odd years it has been around. In its earliest days it was almost entirely literary. It was also almost entirely short stories. This was the fuel of the magazines like “Amazing Stories”. Many of the greatest authors within the genre would start by publishing short form science fiction in a magazine. In the current times it has morphed into multiple websites allowing aspiring writers of the fantastical the opportunity to dazzle with fewer words than a novel. I am one who enjoys this kind of economical storytelling. It gets in, does its thing, and moves on. A perfume inspired by all of this, Ellis Brooklyn Sci Fi, feels like its own version of something found in Amazing Stories.
Ellis Brooklyn is one of the best new perfume brands of the last year. Bee Shapiro founded it in 2016 and in 2017 really stepped things up. The early release Rives was a fantastic classic fougere. Sci Fi was the end of year release and it is also excellent. Ms. Shapiro is a beauty writer at the New York Times and, at some point, she must have crossed paths with perfumer Jerome Epinette. However they teamed up M. Epinette has been an ideal partner for Ms. Shapiro. Sci Fi is another example of it.
So far for his work on Ellis Brooklyn M. Epinette works by framing a strong central note within a frame of notes which allow it to expand only within the confines of that frame. The keynote for Sci Fi is vanilla which is framed by citrus, green tea, freesia, and cedar.
Sci Fi opens with a tart citrus accord where the bitter orange nature of bergamot is enhanced. I admit I was expecting the vanilla to rise to form a creamsicle kind of feel. Instead M. Epinette adds the other two legs of his frame as a transparent green tea and fresh floral freesia flank the citrus. Then the vanilla comes forward and interacts with all three simultaneously. Taking what could have been a nondescript orange vanilla perfume into something with verve, from the tea and freesia energizing it beyond that. A synthetic cedar closes the frame providing a clean woodiness for the previous accord to rest upon.
Sci Fi has 10-12 hour longevity and average sillage.
I am again impressed at the work Ms. Shapiro and M. Epinette are producing. While Sci Fi might not seem futuristic it is an Amazing Story of how to do excellent perfume.
Disclosure: This review is based on a sample provided by Sephora.
Going fragrance shopping at the mall used to be a terribly depressing experience. It seemed like all the fragrance counters were covered in the same brands and bottles. Sometime in the last couple of years something changed and a few of the stores decided to strike out in a different direction. One of those stores is Sephora. Just about three years ago they expanded by adding in some carefully curated well-known niche brands. This has been followed with expansion into some equally well-chosen independent brands. I don’t know for sure who is doing the selection but that person, or persons, deserves a round of applause. I receive a quarterly box of samples from Sephora. It is one of my most eagerly awaited arrivals because there seem to be new discoveries within, every three months. In my midsummer box one of those discoveries was the new brand Ellis Brooklyn.
Ellis Brooklyn was founded about a year ago by New York Times beauty writer Bee Shapiro. As a professional she had a deep knowledge of whom she might like to work with on her perfume line. She probably couldn’t have made a better choice than perfumer Jerome Epinette. One reason for that is M. Epinette is perhaps the best perfumer to help build a distinctive brand aesthetic. Ms. Shapiro wanted her line to be “fresh”. Fresh can be one of those descriptors which has become sort of meaningless because of its overuse. What I can say through the first five Ellis Brooklyn releases is Ms. Shapiro and M. Epinette have a better understanding of the word than most.
Fable crackles with green floral energy and woods. Myth does the same with white flowers. Raven takes rhubarb and patchouli without becoming weighted down. Rrose is a crisp vanilla rose which seems like it shouldn’t ever come together, but it does. I have liked all of these but it is the newest release Rives I have fallen for.
Rives is a fresh fougere in what is becoming the Ellis Brooklyn style. What I mean by that is M. Epinette draws distinct boundaries with specific notes to allow other ingredients to expand within. For a crisp fougere the expansive ingredient will be lavender. The four sides of the frame to contain it are petitgrain, neroli, cashmeran, and a suede leather accord. The lavender pushes up against the neroli and petitgrain in a typical fougere opening phase. It gets less typical as the opaque suede accord arrives. As with Rrose and the vanilla the leather is something which could weigh everything down. M. Epinette manages to make these heavier notes retain their strength without overwhelming. The cashmeran is its characteristic blond woody self as the frame around the lavender snaps into place.
Rives has 8-10 hour longevity and moderate sillage.
I recently took someone on a perfume sniffing trip to the mall. I was excited to take someone who is just discovering the wide world beyond the department store into Sephora. She went home with a bag of samples. The one bottle she bought was Ellis Brooklyn Rives. Ms. Shapiro has provided yet another reason why fragrance shopping in the mall is much less of a wasteland.
Disclosure: this review was based on a sample provided by Sephora.