New Perfume Review Armani Prive New York- Modern Transparency

When it comes to Armani Prive I am starting to realize there is a trend which I can begin to apply to this extremely inconsistent collection; if there is an iris keynote it is likely to be good. It might have something to do with the fact that iris was said to be one of Sig. Armani’s favorite flowers. it might also be that the corporate creative team overseeing each perfume is doing a good job of hiring talented perfumers and it is coincidence that they do their best work with iris. The perfume which has made me conceive of this rule is Armani Prive New York.

New York was released in fall of 2017 as a city exclusive to Bergdorf Goodman. When I finally got to the store to try it recently I was surprised to find a completely modern composition. I was very curious to find out who the perfumer was behind it. When I was able to search on my phone I found out it was Fanny Bal. Ms. Bal is another of the young perfumers who are working to create perfumes for their generation. With only a few perfumes to her name, so far, she is an exciting artist to keep an eye on. Her signature in these early releases is for a light style of composition managing to take an ingredient like iris and find a way to make it modern.

Fanny Bal

New York opens on an attention getting trio of white pepper, neroli, and aldehydes. If I read that to you and you think piquant citrus hair spray that might be what you find with a different perfumer. Mme Bal uses the pepper as the focal point while taking the green aspect of the neroli to provide contrast, using just enough aldehydes to give some fizz to it all. It is all done with a delicate touch. The iris comes forward and is tilted towards its powdery side via peony. Ambrette provides a light muskiness while tea floats throughout the heart accord. This is like a silk scarf with iris and tea airbrushed upon it. The base goes for a similarly transparent incense and woods to finish New York.

New York has 10-12 hour longevity and moderate sillage.

New York is the most modern perfume within the entire Armani Prive collection. If it can be positioned to be seen by the younger perfume lovers I think it has much of what they seem to want in a fragrance. As for Mme Bal it is another data point perhaps foreshadowing her ability to be the perfumer who best knows what her contemporaries want; modern transparency.

Disclosure: This review is based on a sample from Bergdorf Goodman.

Mark Behnke