Nearly every perfume I smell conjures up a vision. Different places, specific kinds of ingredients, memories of the past. A few of them resonate with my imagination as to what event I might wear them to. When it comes to Jo Malone there are a disproportionate number of fragrances which seem perfect for a summer garden party. The qualities I find, which is part of the brand aesthetic, that put me in a linen suit on a lawn are these; transparency, brightness, and ease of wear. The latest release Star Magnolia captures all of that.
Perfumer Anne Flipo composed her first fragrances for Jo Malone a year ago with the five perfume Herb Garden Collection. She would follow that up with Basil & Neroli in the fall. Star Magnolia gets her out of the herbal side of Jo Malone and places her square in their floral wheel house. In those first six releases for the brand Mme Flipo had a clear command of what the brand has stood for since its founding. With Star Magnolia, she shows that understanding again.
Star Magnolia is primarily a lemon-magnolia-sandalwood construction. Mme Flipo adds in supporting notes especially in the heart but those three notes I just listed is what you will mostly remember after wearing it.
The opening moments are a sunny lemon. When it comes to my summer scents lemon is one of my more favorite choices as the lead citrus note. Here Mme Flipo adds some zip with ginger and some leafy green. The heart is where the magnolia shows up. Magnolia has a lemony character to it and the note sort of appears from within the lemon. Neroli helps amplify the floral while the green from the top persists into the heart. The final note is sandalwood leavened with a moderate amount of amber.
Star Magnolis has 6-8 hour longevity and moderate sillage.
One reason I enjoyed Star Magnolia is the same reason I enjoy walking the lawn at a real garden party. There is something simply beautiful about the combination of flowers, grass and sun. Star Magnolia captures all of that. It makes for a perfume ideal for the warmer months coming.
Disclosure: This review was based on a press sample provided by Jo Malone.
As I received my many new spring rose releases for this year I kept waiting for the ones which applied some of the assumptions about what millennials want in their fragrance. If I was to summarize the perfume brands collected wisdom for what this new generation of perfume lovers desires it would be: transparent, gourmand, and floral. If you had asked me in January what would be hitting my mailbox I would have placed a large bet on transparent candied roses. Thankfully there are no bookmakers accepting bets on such speculation for I would have lost. As I look back over the samples received only one fit my description, Mademoiselle Rochas.
Rochas, as a brand, is sort of the aging dowager of perfumery. The brand which was founded with the great masterpiece Femme in 1944 has irregularly built on that auspicious beginning. My collection of discontinued Rochas fragrances is one of those which is its own museum of greatest perfumers ever. When they hired Jean-Michel Duriez as in-house perfumer I hoped for a renaissance but that never materialized. With his departure in 2014 it seems like Rochas has set its sights on this younger fragrance consumer. Both 2016 releases seemed designed to appeal to that demographic. That made it unsurprising that their spring rose perfume would also go there.
Mademoiselle Rochas was composed by perfumer Anne Flipo. The model for the mademoiselle Mme Flipo would use as a brief is a modern-day Parisienne. She is described like this in the press materials, “Frenchic”. Which I guess translates to transparent gourmand rose.
Mme Flipo opens with a cleverly assembled candy apple accord. Combining blackcurrant buds, red currants, and blackberries it all forms a hard-red sugared shell over crisp fruitiness. If there is anything I am enjoying about this presumed preference for sweet gourmands is perfumers are producing some interesting accords. This is one of them. The floral heart is less imaginative as rose de mai, jasmine, and violet form an opaque floral heart. It is serviceable and kept on the light side. The base is a mixture of clean white musks some sweet sandalwood and a modest ambergris.
Mademoiselle Rochas has 12-14 hour longevity and moderate sillage.
I am interested to see how well Mademoiselle Rochas connects with their target audience. I would be happy to have next spring’s rose fragrances have a gourmand twist. It does make it seem less trite. If you’re looking for a millennial spring rose for 2017 that is what Mademoiselle Rochas delivers.
Disclosure: This review was based on a sample provided by Rochas.
It was in the early 1990’s that a London-based aesthetician named Jo Malone burst on to the fragrance scene with a true original perfume called Lime Basil & Manadrin. The herbal citrus perfume has become a standard not only within the line but in general. In 1999, Ms. Malone sold her fragrance business to Estee Lauder in one of the earliest niche acquisitions by a large beauty company. In the seventeen years since that acquisition I think Jo Malone has done pretty well staying true to the style Ms. Malone pioneered in her early days. I tend to look forward to receiving new releases because I think the large company has not squashed the spirit of the small company it acquired.
In particular the last couple of years has seen some releases which have been among the best the line has released; 2014’s Wood Sage & Sea Salt along with last year’s Mimosa & Cardamom are but two examples. I was really looking forward to the latest release Basil & Neroli for a couple of reasons. The first was that this is the first time basil has been used as a keynote in a Jo Malone perfume since that long ago original release. Secondly perfumer Anne Flipo seemed to be extending the Herb Garden collection she did earlier in the year for the brand. I really liked the way she used the herbs throughout those fragrances.
Basil & Neroli is real deep dive into the two notes on the label. Mme Flipo uses three different sources of basil throughout. Two of them are sort of spliced together which give some unique perspective to this herbal ingredient. The neroli is also incredibly rich matching the variations in basil.
In the top accord Mme Flipo takes a version of basil called Grand Vert. That is some truth in advertising as the first hint of basil is very green. It is sharpened by the use of cedar leaves to bring it into hyper-focus. Then the second variation of basil to be used is called a “basil-verbena twist” this takes the green tinted verbena twisted with a lees Grand Vert version of basil so that the lemon quality can peek through. Once this is in play it is like finding a lemon amongst a dense bush of basil. The lemon connects to the other titular note as neroli finds its way out of the green. Bitter orange helps push some of the green down too. The third basil comes from doing a combined headspace isolation of basil and neroli together. This lays down an interstitial foundation where the top accord and the neroli combine in a luminous uber-accord. The base is vetiver to keep the green theme through to the base. Mastic to extend the citrus character a bit. Finally, some white musks to add a bit of expansive lift.
Basil & Neroli has 8-10 hour longevity and moderate sillage.
Basil & Neroli is one of my favorite Jo Malone fragrances I’ve tried. The last time I enjoyed one as much on first try it was 2008’s discontinued Sweet Lime & Cedar. That bottle is getting sort of low these days but I think I just found a replacement.
Disclosure: This review was based on a sample from Jo Malone.
L’Artisan Parfumeur was one of the earliest niche perfume lines. Started in 1978 by Jean-Francois Laporte it was meant to be a riposte to the larger brands’ offerings. For nearly forty years the brand has had its ups and downs but it has never stopped taking risks. If there in any legacy M. Laporte would be proud of I would imagine it is that.
Throughout the lifetime of the brand they have identified some of the best perfumers working and given them budget and freedom to realize a vision. The very best of the line are some of the masterpieces of niche perfumery. That doesn’t mean they are immune to sending some miscalculations to the Dead Letter Office. One of those miscalculations was the 2001 release Verte Violette.
Perfumer Anne Flipo had made her name with L’Artisan with her release Mimosa pour Moi. It was a greener version of mimosa tinted that color with violet leaf. If there was a consistent criticism of that perfume it was that the violet was too sharply green; closing in the mimosa. In 2001 when Mme Flipo was asked to create two more fresh florals I think she wanted to revisit a green violet. What results is a classic Goldilocks perfume where the perfumer takes the keynote and tries not to make it too green or too sweet. In the case of Verte Violette Mme Flipo would strike this balance near perfectly. While I think the Goldilocks approach was not the right tack to take with niche consumers who wanted something different it probably wasn’t the main reason for its discontinuation.
That reason was probably due to its longevity. Mme Flipo designed Verte Violette as a fragile veil meant to be a close wearing skin scent. Particularly at this point in the expansion of niche a perceived lack of longevity was going to be seen as a significant drawback. Verte Violette has almost no sillage and while it does stay on my skin for a long time it requires me to bring my nose close to detect it. What I detect when I do this is a slightly sweet fresh green floral.
Verte Violette opens with a similar riff that Mme Flipo used on Mimosa pour Moi; violet leaves and raspberry. The green of the violet leaves is only slightly sweetened be the fruit. This is the typical sharp green quality of that note. A slew of ionones make up Mme Flipo’s violet accord in the heart. It is a densely layered construct meant to convey a weight between transparent and full-throated. As I mentioned Mme Flipo finds a really beautiful balance here. The violet accord grows deeper over time as rose and orris provide some strength but not too much. Cedar provides the woody frame for the florals to exist within.
Verte Violette has 8-10 hour longevity but almost zero sillage.
Verte Violette was discontinued after just ten years on the market in 2011.
I have always enjoyed Verte Violette for that Goldilocks quality Mme Flipo managed to create. I am not surprised that others did not share that feeling. The longevity and lack of sillage is something I have never cared about but I understand those who do. The combination of fleeting and just right makes Verte Violette a Short-Lived Goldilocks. At least in this case I am that Goldilocks.
Disclosure: This review was based on a bottle I purchased.
Every spring Jo Malone releases a limited edition collection. For 2016 the collection is called Herb Garden and it has five perfumes composed by Anne Flipo. As a collection this holds together in a very clear coherent thread of herbal notes threaded throughout each perfume. For purposes of a review I had to pick one to wear for a couple of days and that was Lavender & Coriander. I’m going to give some capsule impressions, from testing on a strip and a patch of skin, of the other four before diving into the full review.
Carrot Blossom & Fennel has a fantastic fennel note on top that I wish stuck around until the carrot comes to the forefront within the heart. Instead a fruity floral heart of iris and apple dominate. The carrot is here. I would’ve like it to have more of a presence throughout.
Nasturtium & Clover is a weird mixture I’m not sure of. The top accord is composed of the slightly peppery green of arugula paired with lemon and the softness of clover. Nasturtium turns towards a greenish floral before vetiver completes the green effect.
Sorrel & Lemon Thyme is the most straightforward of the collection. Lemon and petitgrain on top combine with thyme in the heart to finish on geranium in the base.
Wild Strawberry & Parsley was the one I almost chose to review over Lavender & Coriander. The top accord of tomato leaf, blackcurrant bud, and parsley is snappy and soft at the same time. I was worried the strawberry would verge on too sweet but it never does. Mme Flipo pairs it with basil and violet leaves and the heart reminded me of a spring dessert. This rides on a lot of white musks in the base.
My affection for lavender has been evident throughout the ten years I’ve written about perfume. I was probably pre-disposed to liking Lavender & Coriander best. Mme Flipo uses the coriander combined with juniper berry to give the outline of a gin accord. There was a part of me that was expecting lime next to finish off the gin and tonic early vibe. Instead lavender takes over forming an exotic floral martini. The coriander and juniper bring out the herbal nature of the lavender. Sage shows up later on to really enhance that effect. The quality of the lavender used here is marvelous, coming from England and France. All together it makes Lavender & Coriander feel like an herbal riff on fougere.
Lavender & Coriander has 8-10 hour longevity and average sillage.
I really like the overall Herb Garden Collection. I think I will be re-visiting them, especially as spring shows up. If you like herbal notes in perfume this is a collection one should check out. If you’re a lavender lover Lavender & Coriander is a must try.
Disclosure: This review was based on press samples from Jo Malone.