New Perfume Review Vero Profumo Rozy Eau de Parfum & Voile D’Extrait- The Two Faces of Anna

I have mentioned previously that discovering Andy Tauer’s blog back in 2006 was one of those informational turning points for me. I absorbed everything he had to say and one of the perfumers he spoke of was a Swiss perfumer by the name of Vero Kern. It took me a little while but I eventually acquired her first three perfumes Vero Profumo Kiki, Onda, and Rubj. At this point I was considering relocating to Switzerland because it must be a hotbed of independent perfumery. Those first three fragrances are, to this day, very near the pinnacle of what it means to create an independent perfume. I finally had the opportunity to meet her in 2011 when I attended Esxence for the first time. I think I might have been a little overenthusiastic in my enjoyment at the encounter. I had the chance to renew the acquaintance this year and I also had the opportunity to ask her about her new fragrance Rozy.

Rozy was inspired by Italian actress Anna Magnani who is best known as the winner of the Oscar for Best Actress for the 1955 movie “The Rose Tattoo”. Sig.ra Maganai was known for her intensity onscreen as one of the leading artists in the Italian Neorealism movement. She was also one of those handful of foreign actresses that didn’t rely on her looks to make an impact, she was known for her performances on screen and not elsewhere. Ms. Kern is also an intense perfumer who works in an unhurried exacting manner until she is ready to release something new. It is why there is so much anticipation among those who know her work as Rozy is only the second new fragrance since the original three following up 2012’s Mito.

Mark and vero

Vero Kern (r.) and I trying Rozy

While Ms. Kern hasn’t produced new fragrances on a regular basis she has explored the differences concentration makes in her basic architecture and that is why all of her perfumes are available in three versions. The extrait is sort of the baseline version, the Eau de Parfum is a different take altogether usually with a slight tweak to the notes. Just last year she introduced a third version called Voile D’Extraits. I was captivated by the versions of the previous four and when we spoke in Milan she explained she wanted a way to make her perfumes more expansive. They fall in between the EDP and extrait in terms of concentration but they feel like something more original in concept than a simple concentration change could account for. For Rozy I was given a sample each of the EDP and Voile D’Extrait.

NPG x136344; Anna Magnani by Bob Collins

Anna Magnani (Photo: Bob Collins)

Rozy Eau de Parfum is the intensity of Sig.ra Magnani’s stare, full of intelligence and potential. Rozy is Ms. Kern’s take on a rose-centric fragrance but this is not your mother’s, or your grandmother’s, rose perfume. She told me that she didn’t want this to be a “typical” rose. One sniff of the EDP and I knew what she was going for. The rose is there right at the heart but Ms. Kern brackets it with peach, honey, and passion fruit. The passion fruit is becoming Ms. Kern’s signature note. When you try all of her fragrances she has an ability to modulate it to seemingly do anything she wants it to. In Rozy EDP she uses it as a way of adding in a bit of foundation to the peach to keep it from tilting too primly sweet and keeping it a little earthier in nature. The honey is here to add a bit of complementary sweetness and textural viscosity. Rozy EDP ends up mostly a genteel honey covered rose very late in its drydown.

anna magnani laughing

Anna Magnani

Rozy Voile D’Extrait is just simply a genius piece of perfume making. The Voile D’Extrait is a full throated laugh from Sig.ra Magnani full of the enjoyment of life. For the Volie D’Extrait Ms. Kern adds cassis and tuberose to the early going and then she drenches it in honey, dusts it with spice, and adds the final bit of inspiration, labdanum, to turn this more jagged in nature but the honey holds it all together in a sticky matrix where it all unifies. When Ms. Kern said she didn’t want a “typical” rose Rozy Voile D’Extrait is the one that delivers that promise best.

Rozy EDP has overnight longevity and average sillage. Rozy Voile D’Extrait has similar longevity and below average sillage.

There have been many perfumers who have presented their version of a post-modern rose fragrance. With Rozy EDP, and Voile D’Extrait, Ms. Kern has set my personal standard for that category for the foreseeable future. Rozy Voile D’Extrait is the best perfume Ms. Kern has ever made. It is the best new perfume I have tried so far this year.

Disclosure: This review was based on samples provided by Campomarzio 70.

Mark Behnke

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