New Perfume Reviews Raymond Matts Jarro & Sunah- The Aura of Persistence

The new Raymond Matts perfume line calls their fragrances “aura de parfum”. The phrase does a really good job of describing some of the entries in the collection. With Jarro and Sunah the name is not only a descriptor but the perfumes themselves formed a transparent aura around me as I wore them. In an e-mail exchange with Raymond Matts he described the way he works with his perfumers, “I never brief perfumers actually! When I start a fragrance I sit with and go over sensations, emotions, experiences, textures with colors I want the fragrance to be. We then will discuss notes and will create three different accords representing top, middle and back.” Then he told me they will go through 200-300 modifications searching for just the right balance to realize the shared vision. This shows the dedication of both creative director and perfumer as trying to find that perfect balance between the synthetics and natural ingredients can be difficult and I think many other brands would have given up earlier and accept a less-than-perfect formula. Both of these show the dedication to quality and collaboration.

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Christophe Laudamiel

Jarro is signed by Christophe Laudamiel. If I asked most to describe M. Laudamiel based on his perfumes in one word I am guessing I would get a lot of variations on edgy or dark. I knew he was the perfumer behind three of the seven entries in the collection. If I was asked to pick the three he worked on blindly Jarro would not have been one because it seems too light. Mr. Matts also addressed that in his e-mail and said, “Christophe and I have been working together for many years. He is dark and I'm not so this makes for interesting collaborations.” Jarro is a burst of optimism wrapped up in green brilliance. M. Laudamiel constructs complex accords and Jarro opens with two of those. The citrus one is that bit of sunshine in a jar as there is a complement of citrus facets all shining like sunbeams. Matched to this is a green aquatic accord composed of calone and labdanum among other ingredients. This is one of those classic perfume accords but M. Laudamiel puts his spin on it by keeping it on the light side. The green deepens with muguet as the focal point in the middle part of Jarro’s development. M. Laudamiel enhances the hidden spiciness of muguet by using it in significant quantities and complementing it with other spices so it can’t be overlooked. The base is Ambrox and woods; and in keeping with the whole tone of the construction it stays lighter. Jarro has 14-16 hour longevity and moderate sillage.

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Jean-Claude Delville

As Mr. Matts mentioned he has worked with M. Laudamiel for many years. I think he has probably worked with perfumer Jean-Claude Delville for a shorter period of time. One of the pieces of information that tells me this might be the case is Mr. Matts shared the number of modifications that went into refining the concepts that would eventually become Sunah; over a thousand. If I admired the stick-to-it-iveness of 200 modifications more than a thousand had to be frustrating until the right one emerges out of the pile of flawed vials. What caused all of this olfactory angst was an attempt to make a saffron focused perfume which also was soft. M. Delville opens with a contrast of tart and crisp with citrus and apple. It is a high-pitched downbeat which then rises up the scale as mimosa forms an opaque fruity floral early phase. Sunah transforms as the saffron rises to prominence in the heart. M. Delville allows the saffron to eventually exude an exoticism at the middle. M. Delville then chooses a mix of woody synthetics which are layered precisely to effect a pillow soft base for this intense saffron to lay upon. It is this which must have have occupied Mr. Matts and M. Delville during many of those one thousand modifications. To get this just right. To keep the synthetics all purring together without one rising up to be disruptive all while the saffron still exudes its influence. This effort really shows as Sunah moves from the fruity floral into this exotic end phase and it is completely fascinating to wear. Sunah has 10-12 hour longevity and average sillage.

I really like both of these for the effort the perfumers put in with Mr. Matts. In both cases I think that effort shows in the finished product. Sunah especially for the effect of saffron on top of soft woods is brilliantly realized.

Discalosure: this review was based on samples provided by Raymond Matts.

Mark Behnke

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