There are fragrances created where there is no middle ground. The accords or notes used are so divisive as to one’s own personal idea of where beauty resides that one either loves it or hates it; not a lot of “meh” heard here. The Brooklyn-based perfume house overseen by Carlos Kusubayashi, A Lab on Fire, seems to really enjoy making perfumes that generate these kind of polar opposite responses. The latest two releases, Paris*LA and Made in Heaven, are the brand’s take on gourmands of a different stripe.
Laurent Le Guernec
Paris*LA is meant to be what Los Angeles looks like to a Parisienne and perfumer Laurent Le Guernec has decided that Coca-Cola and macarons capture this dichotomy. Right there I can already hear people thinking, “Eww! Coke and a macaron.” To be candid I have to admit that was my reaction when reading the notes. M. Le Guernec does a fine job of capturing the brilliance of LA and a Parisienne looking for something to remind her of home.
The opening note of Paris*LA is a bright blast of key lime. It is like stepping off the plane and the sun hits you square between the eyes. The key lime is an olfactory attention getter and it burns off pretty rapidly. The coca-cola accord comes next and it is a combination of fizzy aldehydes, ginger, and caramel. The fizz of the aldehydes are fine tuned to not trip over into their more provocative nature and here provide more effervescent background than anything. Next comes the macaron accord vanilla and almond out front. Then because all the best macarons are flavored M. Le Guernec adds in subtle hints of neroli, coriander, and thyme. They take the dessert-y accord and add some texture to it. The coca-cola accord has persisted and by the final hours this is a mix of sweet and sweeter as the cola and macaron accord combine to form a fragrant sugar rush. You can put me firmly in the love it category as both the cola and macaron accords work really well on my skin. I think for those who are not fond of sweet gourmands this will raise different emotions.
One of my favorite things to observe is when Mr. Kusubayashi hires a perfumer who has done the great majority of their work in the non-niche side of the business and allows them the freedom to create. Made in Heaven by perfumer Pascal Gaurin is what happens. M. Gaurin works for IFF and within the company there is a branch called Laboratoire Monique Remy (LMR) which is the group who produces unique natural absolutes using the latest scientific techniques. By their very nature these are expensive raw materials and most mainstream releases would use a tiny bit of one to stay within budget. M. Gaurin freed of the economic constraints uses five of these exquisite floral absolutes in Made in Heaven. One of the other remaining notes must have been an accord M. Gaurin has had on the shelf and been wanting to use because underneath the diaphanous flowers is a foundation of cereal.
Made in Heaven starts with magnolia absolute and this has lilting woody floral air to which M. Gaurin hangs mandarin and saffron upon it. The saffron provides an exotic effect while the mandarin adds citrus-y energy. While the magnolia is tender and fragile the heart notes stride into view with a brassy white flower confidence. Absolutes of jasmine, tuberose, and orange flower take over the heart of Made in Heaven. All three of these absolutes show off the flower in a pristine jewel-like spotlight. If you concentrate on it you can pick out each note individually. Together it is divine. The base is made up of the cereal accord and to my nose it smells the way a box of Cap’n Crunch smells when you first open the bag. Sugary vanilla sweetness rises through the flowers and mixes with them surprisingly well. The jasmine in particular seems to really take to the cereal. Much later on orris absolute starts to fill in as the orange flower fades. It adds a slightly powdery finish to it all. I really enjoy when perfumers are allowed to use the “good stuff”. The LMR absolutes are the “good stuff” and M. Gaurin has displayed them in a way to show why they are so special.
Paris*LA has 8-10 hour longevity and, except for the key lime blast on top, below average sillage. Made in Heaven has 12-14 hour longevity and moderate sillage.
Both Paris*LA and Made in Heaven continue to show why A Lab on Fire is one of the most exciting niche houses on the scene. Mr. Kusubayashi allowing the perfumers to have as much latitude to create as possible leads to perfumes you may love or hate but you will never be bored by them.
Disclosure: This review was based on samples I purchased from Twisted Lily.