There was a time when the centers of perfumery were easy to name. While that history is the foundation of today it was very typically French, American or Italian. What is fantastic about the state of fragrance today is there are many more countries showing off their heritage, creativity, and aesthetic. This is the soul of artistic independent perfume in 2017. As one who has to keep track of all of this it does make my life somewhat difficult but then I find something which combines everything I find fascinating within the world of fragrance in one place.
I regularly search my favorite perfumers to see what their most recent releases are. On a January afternoon, I typed in Rodrigo Flores-Roux. As I scrolled through the list there were things I knew were coming but as I got to the bottom of the list I saw a brand with three releases from December I had never heard of, Xinu. After doing a search I found a Now Smell This announcement which linked the homepage of the brand. As I read through the website I became more and more interested in the Mexico City-based brand because much of what was written on the web page were things that Sr. Flores-Roux has spoken to me of when we talk about how he approaches perfume making.
Owner Veronica Alejandra Pena asked Sr. Flores-Roux to achieve their shared vision of, “a reflection of botanical richness, artisanal mastery, cutting edge design, and olfactory delight.” I want to point out that second phrase “artisanal mastery”. Sr. Flores-Roux has worked for all kinds of clients over the many years he has been a perfumer. For what might be the first time the collection of three perfumes he did for Xinu give me some insight into what path Sr. Flores-Roux might have taken if he was born twenty years later. I can see him starting his own independent perfume brand highlighting the best Mexico and Latin America has to offer. The collection for Xinu is much more polished than that but there is a bit of an indie perfumer vibe lurking in the background of these perfumes. I am going to review all three of the debut collection over the next two days. I will start with Aguamadera.
Blue Agave Harvest
Aguamadera is a shank of summer fragrance centered around citrus and woods. The indigenous ingredient used in Aguamadera is agave. For those who drink tequila, which is distilled from agave, you have an idea of the bitter nature of it. What is missing in its essential oil incarnation is there is also a briny character as strong as the bitter part. It provides a different version of the aquatic sea spray accord without relying on the typical ingredients used to create that effect.
The opening of Aguamadera is tart astringent lime paired with the bitter salinity of agave. It gives the sense of walking a beach in the sunshine as the spray from the waves dampens your face. The woods used to frame the lime and agave are cedar and guaiac they continue that fresh feeling all the way until the end.
Aguamadera has 8-10 hour longevity and average sillage.
I’ll be back tomorrow with reviews of Copala and OroNardo.
Disclosure: This review is based on samples provided by Xinu.