New Perfume Review Vilhelm Harlem Bloom- Craving Relief

It is a funny thing how when you have a steady diet of something you begin to crave something the opposite. Just think of after you eat some chocolate the idea of some crunchy salty chips sounds good. As we get to May of every year after having smelled numerous fresh spring rose perfumes I begin to want a rose perfume with less fresh and more power. I know it is coincidence but just as I really start to need a perfume like this one arrives in my mailbox. This year it came from Vilhelm Harlem Bloom.

I am not sure what the creative process is between Vilhelm creative director-owner Jan Ahlgren and perfumer Jerome Epinette is. What I do know is Harlem Bloom is the seventeenth release from a brand which has stood out as one of the best new brands of the last two years. There is not a dud in the entire collection. It is also an impressively broad collection which I believe is testament to the breadth of M. Epinette. Which allows Mr. Ahlgren the opportunity to go anywhere his creativity desires.

Jerome Epinette (l.) and Jan Ahlgren

Harlem Bloom is based on the neighborhood Mr. Ahalgren calls home when he is in New York City. Just in my thirty years of visiting New York City regularly I have seen the transformation of this historical part of the city. Long gone are the days where you were warned not to go above 125th Street. Now it is one of the most vibrant areas in Manhattan. Harlem has indeed bloomed. For the fragrance Mr. Ahlgren envisioned a deep rose-centered fragrance to represent the brownstone he lives in. M. Epinette adds in five specifically chosen notes to bring that rose to life.

The rose M. Epinette chooses is a rich Turkish rose. This is the rose which carries a spicy character among the petals tilting it away from powder and more towards decadent. In Harlem Bloom M. Epinette uses those five notes to enhance that vivacious nature. First it is the peppery woodiness of angelica seeds and the toasty spiciness of saffron. These insert themselves into the rose to create a sumptuously spicy rose. There is also some violet that becomes apparent after some time which almost seems like the signal for the base combination of ebony wood and leather to come out. This is a more animalic leather which matches the rose for power. The dark wood is the foundation for these two accords to interact upon.

Harlem Bloom has 12-14 hour longevity and above average sillage.

If you’re still enjoying you fresh spring rose fragrances; continue on. When you have that craving for a rose with something more to it give Harlem Bloom a try; it will scratch that itch.

Disclosure: This review is based on a sample provided by Vilhelm.

Mark Behnke

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