I suspect it is quite difficult to maintain a consistent state of enthusiasm for any endeavor. Perfume is unlikely to escape that. Eleven years ago, Tom Ford released one of the boldest collections at the time as he popularized luxury perfume with his Tom Ford Private Blend collection. In 2007 it was unheard of to release ten new perfumes into the luxury market at the same time. Working with creative director Karyn Khoury these perfumes stood out for their unique quality. I own all the first ten and I still think about what they would change in the niche market. It was another groundbreaking fragrance move from Mr. Ford.
Over the past few years I have been wondering if the brand is working a bit on autopilot. My recent favorites have been obvious riffs on some of the originals. It was understandable as it seemed like the naming of the perfumes were meant to be the innovation now. After Fucking Fabulous I rolled my eyes when I received the press release for the latest entry, Tom Ford Private Blend Lost Cherry. I was worried the name was all I would remember.
Lost Cherry is unique in the Private Blend collection for being the first intentionally gourmand entry. Noir de Noir is my favorite of the Private Blends because it is a chocolate-red wine-rose stunner on me. That is all achieved through clever perfumery creating that accord. The perfumer for Lost Cherry, Louise Turner, moves in a more direct fashion as she combines some different sources of cherry.
One cherry comes in the form of the cherry liqueur known as Cherry Heering. The other is the rich fruitiness of black cherry itself. The third is the most interesting as it is the result of headspace analysis of the filling of a cherry cordial. Known as griotte syrup, I use it in cocktails often. Ms. Turner has found a way to re-create it as the third piece of the cherry trio.
Ms. Turner opens with the black cherry fruit on top. It is combined with slivers of bitter almond. It is added to a glass of cherry liqueur as a slightly alcoholic quality begins to appear. It intensifies with a jammy rose inserting itself. If you’re looking for a lost cherry it doesn’t take long to find it as this top accord assembles itself. The rose adds a metaphorical viscosity which is enhanced when the griotte syrup accord oozes onto the scene. Ms. Turner adds in pistachio as a nutty foil to the bitter almond from the top. This is a perfume equivalent of a cherry cordial; if you start at the center first. The remainder of Lost Cherry is building the chocolate casing as an accord of sandalwood, tolu balsam, tonka bean, and vanilla. It is a guess, but I think there might be some of the tonka resinoid used in Fucking Fabulous because the tonka has more of a presence that I expected.
Lost Cherry has 10-12 hour longevity and average sillage.
This is as good as it gets with a gourmand style of perfume. The only caveat is the same with any of them; if you’re not fond of cherry Lost Cherry isn’t going to find you changing your mind. If you’re looking for something new from Tom Ford Private Blend this is definitely that. It has been a long time since I couldn’t stop thinking about a Private Blend release. Lost Cherry has helped me find my enthusiasm for the brand, again.
Disclosure: This review is based on a sample from Tom Ford.