New Perfume Review Tom Ford Private Blend Lavender Extreme- Lavender with a Capital L

Lavender is one of the most common ingredients in all of perfumery. It is one of a set of florals which seems to not ascribe itself to one gender or the other. It has been the focal point of some of the great perfumes ever. It was always going to be a part of the Tom Ford Private Blend collection. The first attempt was the completely modern take called Lavender Palm which was an exclusive to the Beverly Hills boutique. Even though it has been discontinued it remains one of my favorites of the entire Tom Ford Private Blend collection for how audaciously contemporary they went. Earlier this year the decision was made to go in the other direction with Belle de Jour. This was an elegantly made crowd pleaser. Now with the release of Tom Ford Private Blend Lavender Extreme, and for once, that last word should be taken literally.

Karyn Khoury

When it comes to the ubiquitous perfumery ingredients, I have some affection for lavender. It is because there is a big difference between the most common source lavandin and the harder to extract Provence version. The Provence version is harvested after being left to dry in the fields for days before extraction and distillation. It has the herbal quality of lavender more prominent because of the drying process prior to extraction. In this year’s Beau de Jour it was a nearly equivalent amount of lavandin and Provence lavender used in a softly satisfying way. For Lavender Extreme perfumer Olivier Gillotin working with creative director Karyn Khoury the Provence lavender is given a much more prominent role.

Olivier Gillotin

The only time I really notice the lavandin is in the very early moments of Lavender Extreme. M. Gillotin combines it with eucalyptus to form an abstract accord of the real Provence lavender to come. That lavender comes in with a rush. You notice it immediately as the herbal nature of it washes across that earlier lavender accord with gusto. I enjoyed the way the lavender seemed to grow more extreme throughout the middle part of the development. It then begins to be modified in some clever ways. M. Gillotin uses a bit of carrot seed to provide a sweet rooty contrast. Tolu balsam complements the herbal-ness. Tonka bean comes with its roasted sweetness to keep the lavender from getting too strident. Benzoin provides a sweet resinous polish to the final stages.

Lavender Extreme has 16-18 hour longevity and average sillage.

I have often complained that perfumes with “extreme” on the bottle are not truth-in-advertising. Not so with Lavender Extreme. This is a soaring spire of lavender spelled with a capital L.

Disclosure: This review is based on a press sample provided by Tom Ford Beauty.

Mark Behnke

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