New Perfume Review Tiffany & Co.- Holly Golightly 2017

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Tiffany’s has always stood as one of those cultural touchstones where the name is synonymous with luxurious things. Very few brands can be identified by just the color of the container but Tiffany blue indicates something beautiful, and expensive, inside. There are many other references spread throughout pop culture. One of the most famous is the 1961 movie “Breakfast at Tiffany’s” based on the short story by Truman Capote. The film is much more beloved because it contains a happy ending for the central character Holly Golightly who is portrayed by Audrey Hepburn. I was reminded of all of this as I received my press sample of the new Tiffany & Co. eau de parfum.

Audrey Hepburn as Holly Golightly looking in Tiffany's in the movie "Breakfast at Tiffany's" (1961)

This is not Tiffany’s first foray into the fragrance sector. Back in 1987 they would work with the Chanel creative team for six fragrances until 2003. Of those six, Tiffany and Tiffany for Men, were the stars. Perfumers Francois Demachy and Jacques Polge would design two classic fragrances which embraced the fragrance equivalent of the little blue box.

After 2003 they seemed to lose interest in fragrance and it was just those two first perfumes which were readily available for many years. I’m not sure when those disappeared from the stores but Tiffany has been without a branded fragrance for a few years, at least. When I received the press release in advance of the fragrance I was intrigued because this was going to be something very different from what had come before.

Daniela Andrier

One consistency was working with one of the best perfumers available; for Tiffany & Co. Daniela Andrier would begin the second phase of Tiffany fragrance. The major difference was for this to be a soliflore around iris. I have frequently described soliflores as perfume solitaires with that central note the radiant jewel. It seems appropriate for Tiffany and Mme Andrier to follow through on this analogy. Finally, this is part of the overall lightening of fragrance to appeal to a younger consumer. Tiffany & Co. is brilliant and sparkling in an opaque style.

Mme Andrier uses iris as her core note. This is not an iris which displays its rootier, earthy qualities. It instead is more focused on its higher register character with the powdery style more evident. Mme Andrier clearly wants to keep a firm hand on the powder quotient and so she surrounds the iris with a set of notes to hem that in. Early on it is an acerbic green mandarin providing a citrusy green contrast. To replace the earthiness lost, patchouli replaces a little bit of it providing a type of abstract iris accord. The rest is all fresh white musks providing lift and volume making the whole construct airy and light.

Tiffany & Co. has 8-10 hour longevity and average sillage.

As I wore Tiffany & Co. I easily imagined a current day Holly Golightly wafting this. Mme Andrier has captured the Tiffany style in a different way than what came before. Probably a more contemporary way which will appeal to this generation who dream of Breakfast at Tiffany’s.

Disclosure: This review is based on a press sample provided by Tiffany & Co.

Mark Behnke

13 thoughts on “New Perfume Review Tiffany & Co.- Holly Golightly 2017

  1. Sorry, I have worn the vintage Tiffany since I was a young women, and the new fragrance does  not compare. I was hoping it would,

    • I want my original Tiffany perfume back. I have worn Tiffany perfume since my late 20's and now I'm in my 70's and always got compliments. The new fragrance does not even come close to the wonderful scent of the original. No compliments and very dissatisfied.

  2.  I am a Tiffany girl with one of the biggest Tiffany jewelry collections in my area. I am dissapointed  in the fragrance. Smells like some other perfume I can’t remember and it doesn’t seem memorable. Bottle is pretty LOL 

  3. I wore Tiffany vintage for 25 yrs and everyone commented how wonderful  the frangrance is.   I was very disappointed with the new parfume.   It is overly flowerly and has a soap smell undertone.    Very disappointed with the new frangrance.

    • Thank you, Thank you, just returning mines, it smells like cheap soap, this perfume is horrible, I am very disappointed… what a waste…

  4. When I was wearing this I suspected those who loved the original might find this lacking. The responses show that might be true. As I mentioned in the review I think they are trying to woo a younger demographic. 

    Mark

  5. OMG!! I agree with everyone that dis likes the new scent!!! Its terrible!! BRING BACK the "old" scent!!! Tiffany and CO has made a very BAD decision to discontinue the greatest scent ever made! AND the kicker….when i got my new tiffany in the mail and opened it, then realised the scent had changed they would not return it!!! 

  6. The new perfume is awful.  I have worn Tiffany for almost 30 years.  I get compliments all the time.  I am so diappointed with the new perfume.  Someone bought it for me.  I tried it and literally took a face wipe to get it off of me.  I gae the perfume away.  Tiffany is assocaited with classics.  The perfume was a classic.  This is a HUGE mistake.

  7. Add me to the list of those who would like to see Tiffany & Co reassess their decision to discontinue the classic Tiffany fragrance.  Instead of spending money and time to develop a “new” fragrance only to realize it mimics those fragrances sold at drugstores – why not apply those resources toward development of a new marketing strategy for the classic fragrance?  I’ve worn the classic Tiffany fragrance for over 25 years and have always received countless compliments.  It was my best kept secret.  I figured that one day Tiffany’s Classic fragrance would be “found” and I’d end up having to “share” it with the rest of the world; however, Tiffany never quite realized their only challenge with the fragrance was their lack of a sound marketing strategy.

  8. Such a terrible decision by Tiffany.  My wife took one smell of the new scent and said "well, guess I'm not a Tiffany customer anymore."  What were they thinking?  Leave the old scent and introduce new ones.  If those you introduce don't sell, don't get rid of the old classic to bolster the chance of your new product selling.  You stand the chance of losing a forever customer which in this case has happened.

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