New Perfume Review Nomenclature holy_wood- The Mod Squad 2018

If there is anything the dream machine that is Hollywood does best, it makes subversive safe for general audiences. I would get great enjoyment at watching the “dangerous streets of Miami” depicted in many Hollywood productions. I probably first became aware of it as they co-opted the hippie movement of the late 1960’s even building a cop show around the concept of disaffected youth called “The Mod Squad”. They were just a little too clean and a lot too establishment; except when the plot needed them to get a little uppity.

Carlos Quintero (l.) and Karl Bradl

When it comes to perfume the most recognizable ingredient associated with hippies is patchouli. It was the smell of head shops everywhere which also made it a problematic ingredient in perfume. Many consumers associated it with also being cheap. Perfumers love patchouli because it is such a mutable ingredient that they would work through that impression. The chemists behind the scenes also were working on “cleaner” versions of patchouli through technology and chemistry. One of the best innovations around patchouli was the Firmenich ingredient called Clearwood. The scientists found a way to strip out all the dirty character leaving behind something still recognizable as patchouli but not so hippie-like.

Frank Voelkl

In the latest perfume from the Nomenclature line overseen by Karl Bradl and Carlos Quintero they feature Clearwood in their latest release holy_wood. Working with perfumer Frank Voelkl they were after a 1970’s Hollywood vibe. I couldn’t help thinking of The Mod Squad’s advertising slogan, “one black, one white, one blonde” as I experienced holy_wood. In this M. Voelkl combines one rose, one patchouli, one leather into a perfume version of The Mod Squad. While that might sound like a perfume combination you’ve smelled many times when it gets reformed using modern cleaner synthetics it provides a contemporary overall effect.

holy_wood opens with a synthetic rose from Firmenich called Rose Petal Nature Print which is meant to replicate a headspace extraction of rose. It has an airiness rose usually doesn’t carry. Early on a bit of pink pepper adds some of the missing green back in. Then the Clearwood arrives and what this shows most of all is a light woodiness coupled with warmth. As the two ingredients interact I found myself expecting the missing pieces to show up until I stopped. Then I began to appreciate what was on my skin. holy_wood is an example of what synthetics can bring to a well-known combo like rose and patchouli. This is all tied up in a suede leather accord to complete The Mod Squad.

holy_wood has 14-16 hour longevity and average sillage.

One of the things Nomenclature has been doing well is displaying some of the more novel synthetic ingredients to their fullest potential. holy_wood might be patchouli-rose-leather as only Hollywood could imagine them; safer and cleaner. I still want to spend time with this modern Mod Squad.

Disclosure: this review based on a sample from Nomenclature.

Mark Behnke

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