New Perfume Review Memo French Leather- Before Sunrise

I don’t know why I am having such strong evocations of some of my favorite movies as I smell new perfumes lately. Get ready the latest release from Memo called French Leather has me seeing a particular movie every time I wear it. The seeds of the connection were planted when I was speaking with John Molloy, the co-founder of Memo, at Pitti Fragranze in September. He only had enough for me to test on a strip and a bit of skin. As we spoke we came up with the idea of a young Parisienne walking along the Seine late at night in a leather skirt holding a rose she received earlier in the evening. French Leather was the scent of a young sophisticate who has things to say while looking equally as fashionable. Even as I sniffed at my wrist throughout the day at Pitti I knew there was someone in my memory banks trying to claim this fragrance as her own. It wasn’t until I actually had a sample and wore it for a day that it finally made itself clear to me. French Leather is the scent of Celine of Art Linklater’s 1995 movie “Before Sunrise”.

before sunrise

Jesse (Ethan Hawke) and Celine (Julie Delpy) in "Before Sunrise"

For those unfamiliar with the movie an American, Jesse, and Celine meet on a train. Jesse is heading to Vienna to fly back to the States. Celine is returning to Paris to continue her university studies. Jesse convinces her to stay with him in Vienna, until his flight leaves the next morning, and they spend the night walking and talking. Actors Ethan Hawke and Julie Delpy portray two adults still trying to figure out what their future holds for them. Both of them speak as only a scriptwriter can provide for them. Even so the actors are so charming it has always been a favorite movie of mine. Celine is a young woman who enjoys her youth while still holding on to a romantic ideal of what her future might be. French Leather is that mix of the insouciance of youth over the development of a sophisticated adult. Creative Director Clara Molloy and perfumer Alienor Massenet have made a rose and leather perfume that exudes playfulness and elegance in equal measures.

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Alienor Massenet

Few notes will do a better job of providing a bit of fun than the lime note which opens French Leather. After speaking with M. Molloy lime was not what I expected to be the first thing I smelled. Mme Massenet’s lime is that quirky smile from a smart woman who clearly has a sense of humor. It is made even more vibrant by the addition of juniper berry and pink pepper. They provide the intelligence underneath the laughter. The heart is the passion of our imaginary young woman as a full-blooded rose wears itself on its sleeve. It is very extroverted as it is expansive and for a good while it is the rose which you smell. Eventually you find a bit of herbal green quality which comes from clary sage. The sage is an announcement that the leather is on its way.  Mme Massenet uses a refined leather accord, the kind which would be used to make an article of clothing like a skirt. She then uses styrax, vetiver, and musk to provide textural contrast. The rose is still going strong as the leather accord takes some time to resolve itself and eventually stand tall. The last few hours are the smell of the rose and leather together.

French Leather has 14-16 hour longevity and above average sillage.

Memo is one of my favorite perfume lines because Mmes Molloy and Massenet have formed a fabulous partnership which has created one of the standout collections in all of perfumery. French Leather is another excellent addition to the brand.

Disclosure: This review was based on a sample provided by Memo.

Mark Behnke

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