New Perfume Review Laboratorio Olfattivo Patchouliful- The Regal Counterculture

Patchouli is one of the most common notes in all of perfumery. It is also one of the most widely-known notes by those who are not interested in perfume because it has been a fragrance associated with hippies and head shops, especially during the 1960’s and 70’s. The latter is an unfortunate association even though it makes it identifiable. I have always embraced the association as one of trying something different. As I’ve been exposed to more and more sources of really outstanding patchouli I have been reminded that the way patchouli became known to western noses was through the silk trade of the 18th and 19th centuries. Because patchouli was thought to be an insect repellent the rare silks were packed with patchouli leaves before being shipped to every royal court in Europe. The scent of patchouli on your silk was as good as a seal of authenticity. The smell of patchouli became associated with the noble classes and royalty during that time.

roberto drago

Roberto Drago

When I met Laoboratorio Olfattivo creative director Roberto Drago at Pitti Fragranze he spoke to me of wanting to create a patchouli perfume which captured both of these influences. To that end he asked perfumer Cecile Zarokian to create the new Patchouliful from a sketch he had done of a man wearing a crown, Hawaiian shirt, shorts and flip flops sitting on a throne. We laughed and I called it him the King of the Summer of Love. As Sig. Drago and I spoke further he related to me his desire to have a patchouli fragrance which was not so heavy he wanted something which would be as light-hearted as the sketch of his laid-back king. Mme Zarokian has a wonderful habit of listening to the creative directors she works with. She understood what Sig. Drago wanted and delivered a patchouli that is transparent and lilting while still having a real sense of the power of the title note.patchouliful sketch

Patchouliful Sketch

Mme Zarokian starts Patchouliful off with a beautifully balanced spicy duet of cinnamon and clove. She keeps them floating on the surface of things and once you see underneath you are greeted by orris, frangipani and the expected patchouli. The clove, in particular, persists into the floral heart. The orris and frangipani form a slightly green floral bouquet. The patchouli is added in such a way that it seems to be playing hide and seek in among the spices and flowers. For quite a while it never seems like the patchouli will gain the upper hand. Later on in the development it does and it lands on a base of cedar, labdanum, and musk. Mme Zarokian leaves the ending as opaque as the middle phase of development was.  

Patchouliful has 8-10 hours of longevity and average sillage.

cecile zarokian 2

Cecile Zarokian

All too often patchouli is used as a powerful presence in a perfume. Patchouliful shows there is also pleasure to be found by dialing back the power and allowing the user to come forward to the patchouli rather than the patchouli coming to them. The delicate hand used by Mme Zarokian to realize Sig. Drago’s vision makes for a memorable patchouli perfume. I have the Hawaiian shirt, short, flip flops and crown; whenever I find my throne Patchouliful will be my coronation day scent.

Disclosure: This review was based on a sample provided by Laboratorio Olfattivo.

Mark Behnke

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