New Perfume Review Jo Malone Tropical Cherimoya- Summer Beach Bag Spritz

I write often about how growing up in South Florida in the 1960’s and 70’s was such an advantage. As a melting pot of many different Latin American cultures it also was a gateway for me to experience culinary delights from the region, too. Most of that came through my friends’ mothers who would serve us different snacks when visiting. When I was at my friend Herbie’s home his mother, Sra. Lopez, brought out this hard-looking scaly fruit. I was too young to make the comparison at the time but as an adult it looked a bit like one of the dragon eggs from Game of Thrones. Sra. Lopez cut it in half and scooped out the flesh. The taste was amazing. Sweet, tart and a hint of milkiness. It is that latter quality which gives it the name of “custard apple”. Whenever they show up in my local market I always buy a couple because there is nothing like it.

Celine Roux

I was very interested when I received my sample of Jo Malone Tropical Cherimoya if they could capture the kind of multi-sensorial taste of cherimoya in a perfume. Creative director Celine Roux teams up with perfumer Sophie Labbe to make the attempt.

Sophie Labbe

The perfume opens with a very crisp and green pear. It captures the tartness of cherimoya. A set of sweet fruity notes provide the main cherimoya accord in the top. Mme Labbe uses a thread of passion flower to pick up both the green and to accentuate the tropical character. The base opens with a bit of tonka bean standing in for the “custard” although it feels more toasted on my skin. it all ends on a soothing copahu balm base.

Tropical Cherimoya has 10-12 hour longevity and average sillage.

I enjoyed this perfume interpretation of cherimoya quite a bit. I thought Mme Labbe succeeded by not trying to make a photorealistic recreation but by using a set of ingredients to form a similar set of layers as in the real thing. Tropical Cherimoya is going to be an ideal summer beach bag spritz.

Disclosure: This review was based on a sample provided by Nordstrom.

Mark Behnke

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