Givenchy has been one of the most recognizable fashion brands in the world almost from their beginning in 1952. Much of that can be laid at the feet of the recently deceased Hubert de Givenchy who defined the sophisticated aesthetic that has lasted over sixty years. It was a frustration that it never fully translated over into the fragrance side of the brand. This is another case of masterpieces among mediocrity. It makes it difficult to generate brand loyalty.
One of those I consider a masterpiece of the past was 1974’s Givenchy Gentleman. Composed by perfumer Paul Leger is one of the best examples of a masculine powerhouse of the 1970’s. I would have preferred the brand did not attempt to revisit it. They felt differently and last year released Givenchy Gentleman Eau de Toilette. I was not fond of it. It barely felt like it shared anything of the same brand genetics. When I received my sample of Givenchy Gentleman Eau de Parfum I was expecting to feel similarly. I ended up feeling like this was the way a modern version of Givenchy Gentleman should be.
When the original was released Hubert de Givenchy wanted a perfume to define “masculine elegance” to go with his new men’s ready-to-wear boutique. At that time that meant woody, vetiver, leather hairy-chested perfume. This was the style that gave “men’s cologne” a bad name when men wore too many sprays. If you move to the current day one of the styles of fragrance that has risen to the level of “masculine elegance” has been an iris focused perfume. That is what perfumers Olivier Cresp and Nathalie Lorson deliver.
Gentleman Eau de Parfum opens with a nose-tickling black pepper. Used like this it also carries a bit of a woody character along with the spiciness. Then the perfumers use a full-blown iris concrete which means the powdery aspect of iris is almost completely deleted. A bit of lavender makes sure it has no chance to catch any traction. A warm balsamic patchouli leads to a gorgeous rich vanilla base.
Givenchy Gentleman Eau de Parfum has 12-14 hour longevity and moderate sillage.
Givenchy Gentleman Eau de Parfum captures both the current trends of iris and vanilla at the men’s fragrance counter. The perfumers have done an excellent job at adding in the pepper and balsam to make them sufficiently different than their brethren on the department store counter. This feels like the closest rendition of “masculine elegance” from Givenchy in years. Hubert de Givenchy would have been proud.
Disclosure: this review is based on a sample I received from Bloomingdale’s.