New Perfume Review Ex Nihilo Citizen X- Brand Expansion

Just over two years ago I became aware of the Paris perfume brand Ex Nihilo. It has become a brand for whom I look forward to their new releases because the creative direction of the three founders of the brand; Sylvie Loday, Olivier Royere, and Benoit Verdier. They began with a well-thought out brand vision and for the last two years have stuck to that. Starting this past April, they announced a new collection called Iconoclaste meant to celebrate the free thinkers among us. The first release is called Citizen X.

Ex Nihilo Creative Team

The group of perfumers the Ex Nihilo creative team has worked with so far have fit the brand concept. For the first Iconoclaste they chose one of the best perfumers working who has always impressed me with his ability to work creatively when given that freedom, Yann Vasnier. With Citizen X it seems like M. Vasnier has found a place to stretch his ingenuity. Citizen X is a resinous iris perfume. M. Vasnier uses a couple different resins to sandwich the heart of iris.

Yann Vasnier

The resin on top of Citizen X is mastic. Mastic is a lighter version of the green galbanum usually provides to perfumes. By using it for Citizen X M. Vasnier uses that brighter verdancy to good effect as he boosts it with white pepper. The pepper adds a clean piquancy to the lemony woody nature of the mastic. Next come the iris. This iris has some powdery parts but they are mostly background as the earthier character is enhanced by the mastic. The second half of the resins arrive with incense. This is typical incense and it provides both complement and contrast to the mastic. It also helps to keep the powder well in the background. This is where Citizen X spends most of its development. Over hours some musk provides the final roundness to Citizen X.

Citizen X has 14-16 hour longevity and average sillage.

Citizen X is a good start to the Iconoclaste collection. M. Vasnier’s use of resins and iris is creatively done while expanding the Ex Nihilo brand overall.

Disclosure: This review was based on a sample provided by Ex Nihilo.

Mark Behnke

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