New Perfume Review Eau D’Italie Fior Fiore- Summer at La Sireneuse

Eau D’Italie was another of the early brands which helped define the broad outlines of niche perfumery. The brand is overseen by owners, co-creative directors, husband and wife; Marina Sersale and Sebastian Alvarez Murena. All of it inspired by their hotel La Sireneuse in Positano, Italy. Especially in the most recent releases there has been an attempt to capture the carefree style lakeside in Positano in the warmer months. The latest release Fior Fiore is that gentle companion for warm days at the shore.

Sebastian Alvarez Murena and Marina Sersale

The past twelve months has seen a revival of the use of ambrette. Many of them have gone for a classical vibe by using the botanical musk along with a floral or two to provide a soft effect overall. Working with perfumer Olivier Cresp the creative directors have made a kind of sequel to 2015’s Morn to Dusk. In that one it displayed lily-of-the-valley dew covered in the morning. M. Cresp captures the same floral but at twilight as the jasmine begins to unfurl under the moonlight. It is a soft gentle study of three ingredients.

Olivier Cresp

Fior Fiore opens with the lily-of-the valley front and center. M. Cresp uses the ambrette to blunt many of the sharper green aspects of the floral. For the first hour or so it is just these two notes like a gentle floral breeze. The jasmine languidly inserts itself in between. Using jasmine sambac, M. Cresp allows the indoles to take the ambrette into a deeper phase. The sweeter floral component raises up the lily-of-the-valley as the sun begins to set. Once all three notes are present Fior Fiore shimmers with facile beauty.

Fior Fiore has 10-12 hour longevity.

As I mentioned above over the last couple of years there has been a noticeable lightening of the Eau D’Italie aesthetic. Fior Fiore is the lightest perfume in the line. That is not a drawback by any means. I still find the same cheerful “lake life” smiling back at me. This is an excellent choice if you’re looking for a floral summer perfume which isn’t just stuffed with flowers and aquatic notes. Fior Fiore offers you a refreshing change of pace.

Disclosure: This review is based on a sample I purchased.

Mark Behnke

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