There are independent brands which are turning important milestones the last few years. It is an indication of a fragrance collection which spoke to an audience over time. One of those early trendsetters who is celebrating their 15th anniversary is Eau d’Italie. Creatively directed by husband-and-wife team of Marina Sersale and Sebastian Alvarez Murena they were inspired by the hotel they own La Sireneuse in Positano, Italy. Over the past fifteen years they have used the history of the area and the hotel as launching points for their perfumes. To celebrate an anniversary they decided to keep it light and summery in Eau d’Italie Easy To Love.
Sebastian Alvarez Murena (l.) and Marina Sersale
The first half of the Eau d’Italie perfume collection had a serious perfume quality to it. Since the release of 2012’s Un Bateau pour Capri there has been a distinct lighter playful quality. This is where Easy To Love fits right in. Working with perfumer Dora Baghriche they create a clever twist on the classic Mediterranean style cologne.
The perfume shelves are full of takes on citrus, fig, and woods concepts to capture an afternoon in the Mediterranean. What the creative team does here is to provide a Tyrrhenian spin for the part of the Mediterranean that faces Positano and La Sireneuse. The only thing which remains is the fig. On either side is a richer fruit, a fresh floral, and a sweetened skin musk.
Mme Baghriche uses white currant as her opening fruity blast. It is exuberantly fruity, enough so that it had to be carefully measured so the green fig could contrast it with its creamy green quality. In a smart pivot she uses the freshness of peony to lift the currant and fig away from becoming too heavy. It turns it into a Tyrrhenian breeze. As delightful as this was it is the base which connected most with me. Mme Baghriche uses honey, tonka, and ambrette to form a sweet warm skin accord. So often in this style of perfume the skin musk is given a salty tint. The idea to drizzle it in honey and tonka is very pleasurable. It also gives this enough weight to be worn on a summer evening as well as the daytime.
Easy to Love has 10-12 hour longevity and average sillage.
Easy To Love is a fantastic variation on a classic perfume trope. It lives up to its name. I have a set of three go-to summer errand perfumes. Easy To Love looks poised to join that group.
Disclosure: This review is based on a sample I purchased.