New Perfume Review Dunhill Century- Buried by the Flood

There is too much perfume being produced. There is no sector of perfumery that is not flooded with releases. One question I have always had is whether there is enough shelf space for it all. If there isn’t it is only logical to expect some good perfumes will get crowded out. If you need a recent exhibit, I give you Dunhill Century.

Dunhill has been a real under the radar brand. They haven’t had a consistent presence while not releasing a lot of new perfume. For those who read about perfume, earlier releases; Dunhill Signature and Dunhill Icon, have found their fans. I own both and find them to be excellent examples of mainstream perfume.

Carlos Benaim

Dunhill is a British brand and has been released there first with it usually making its way to the US in 4-6 months. At the end of the summer of 2018 I saw that Century had been released. The British bloggers/vloggers covered it. It made me want to find a sample. When my European buyer was putting together my autumn list, I asked her to see if she could find me a sample. A few weeks later there were two samples in with my order. I’ve been sitting on them since then because Century is a warmer weather style. I thought I’d review it when it released in the US. Imagine my surprise when it never made it to the mall it went directly to the online discounters.

I had been asking since the first of the year about it to my contacts at all the department stores. No knowledge of it. When I was doing some research on prices for a Discount Diamonds column I go to the new arrivals and see Century. I was floored it didn’t even get a season in the mall. It isn’t a rare event, unfortunately, but it is sad to see something of the quality of Century never get the chance to find its audience.

The perfumer behind Icon, Carlos Benaim, returned to compose Century. It is a simple spicy neroli over musky woods. It is another above average mainstream perfume.

Century opens on a typical citrus accord which falls away quickly. What comes next is neroli and cardamom. M. Benaim finds a beautiful balance between the floral and the spice. Then to transition to the base incense adds in a resinous connector. Sandalwood and cypriol form a fresh woody base.

Century has 10-12 hour longevity and average sillage.

The market forces have consigned a good perfume to the discount websites. That might be a win. I worry that this is just another exhibit that even quality can get buried under the tsunami of new releases. If you’re looking for a great spicy woody neroli for the warmer weather do a search for Dunhill Century.

Disclosure: This review is based on a sample provided by Dunhill.

Mark Behnke

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