New Perfume Review Azzaro Fun, Sea, and Shine- Why So Serious?

I would certainly plead guilty to the charge of taking perfume seriously. The defining question is whether I take it too seriously. I hope not, but a recent experience gave me pause. As readers know the whole transparency to the point that it seems like it doesn’t want to be perfume irritates me. When I received the three fragrances which make up the Azzaro Time to Shine collection I expected to feel the same. To the point that I sort of got them out of the way the night they arrived at Colognoisseur HQ. I was more interested in other things in the mail that day. As happens occasionally, one of those strips I want to ignore finds its way back to my nose. What really surprised me was it was these Azzaro ones. They are little more than single accords but every one of them caught my attention. The Time to Shine collection consists of Fun, Sea, and Shine. They are described as “feel-good” fragrances and I must admit that in the right circumstances they were.

Fun is composed by perfumer Nathalie Gracia-Cetto. It is an off-kilter citrus accord where blood orange and rhubarb form a tart vegetal citric duet which has akigalawood providing a subtly spicy foundation.

Sea is composed by Michel Almairac. It is a clever transparent take on a classic aquatic accord. Orange infuses the set of marine/ozonic ingredients with the melon quality of Calone pushed forward to make it more fruity than citrus. Regular patchouli provides the foundation here.

Shine is composed by Sidonie Lancesseur. It represents the sand of the beach with a mineralic accord. It reminded me of the scent of the sand when the sun is at its zenith. Ambroxan, used judiciously, provides a heat mirage effect off of the sand accord.

All three have 6-8 hour longevity and moderate sillage.

I was testing these while we had our first concerted heat wave and they were “feel-good” companions. They provided just the right amount of fragrance in the humidity that they were welcome. As I mentioned in the opening these are little more than single accords. Maybe there are circumstances when good perfumers can please me with just that. Making me look myself in the mirror and ask, “Why so serious?”

Disclosure: This review is based on samples provided by Azzaro.

Mark Behnke

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