New Perfume Review Atelier Cologne Clementine California- The Cologne Welcome Mat

If there has been one thing I have done the most over the time I’ve been running Colognoisseur it has been to recommend Atelier Cologne. One of the difficult things for me is to receive an e-mail from a reader letting me know they want to give this niche perfume world a try but they live outside of the major US cities. Most consumers want to know if they are going to pay more that they personally can tell, and appreciate, the difference between mainstream and niche. My answer has been, more often than not, to head to their local mall; go to Sephora, and get a sample of Atelier Cologne. Most of the time I receive a follow-up from those who do see the difference. There are some who have replied that they like what they smelled but it was “too strong”. Even when I show visitors niche perfumes that is a common refrain, as well.

What that means is a perfume brand needs a fragrance which acts as a welcome mat to allow a consumer to take a smaller step from the mainstream into a different style of perfumery. I think the most recent release from Atelier Cologne called Clementine California will be that perfume for the brand. One of the reasons I think this will become important is if the recent acquisition by L’Oreal comes with a plan to expand the availability even more; Clementine California can become the brand ambassador.

Sylvie Ganter-Cervasel and Christophe Cervasel

Clementine California is still the Cologne Absolue for which the brand started by Sylvie Ganter-Cervasel and Christophe Cervasel pioneered. Jerome Epinette is once again the perfumer. Clementine California is a sparkling citrus cologne. All of this is part of the brand DNA. What is different is this is, seemingly by design, the most easygoing Atelier Cologne ever.

To achieve this affability M. Epinette uses a very traditional cologne spine of citrus, spice, and woods. Only in a few places is there a different twist to that classic cologne recipe which is what makes it a small step towards niche.

Jerome Epinette

The opening is a sun-drenched citrus mix of clementine and mandarin. Then M. Epinette tints it green with juniper. This is the technique he will use throughout by adding a green facet to each accord. In the heart star anise and Szechuan pepper provide the spice component which is turned greener by basil. The base is sandalwood and cypress providing a woody alternative to the more commonly used cedar. M. Epinette adds vetiver for the last bit of green.

Clementine California has 8-10 hour longevity and average sillage.

From the very first moment I smelled Clementine California I believed this is the cologne which can put its arm around your shoulder while you step over the threshold into a different fragrance world. I am looking forward to recommending this to the next person to send me an e-mail.

Disclosure: This review was based on a sample provided by Atelier Cologne.

Mark Behnke

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