There seems to be a pattern that all perfume lines which have been around for years go through. At first they are new and exciting. Then they enter middle age and very often they go through a mid-life crisis of sorts looking back to former triumphs via flankers and reformulations. Then there are two tracks which follow from here; either the line fades to irrelevance or it gets a creative rejuvenation. Annick Goutal is at this cross roads right now. The last good perfume release from them was Ninfeo Mio at the beginning of 2010. In the over four years since, the nine releases have been surprisingly poor. What is more surprising is the creative team of Creative Director Camille Goutal and perfumer Isabelle Doyen have remained intact. As a result the sample of the latest release Vent de Folie was not high up on my list to test. That changed when I was at Sniffapalooza Fall Ball and sniffed it there. Maybe just maybe the grande dame still had something to show after all.
Isabelle Doyen (l.) and Camille Goutal
I am glad I returned to the press materials after having sniffed because there is a definite attempt to appeal to a younger perfume wearer. Vent de Folie doesn’t try to break out of the sheer fruity floral mode seemingly prized among that set. If there is a bit of a quibble with Vent de Folie is it is seemingly so safely constructed. A fruity top, a floral heart, and a woody musk base. This is the recipe of hundreds of perfumes all vying for that elusive young demographic. Despite that Mme Doyen manages to make this an interesting version of well-trodden territory.
I think what grabbed me was the opening fruity fusillade. It isn’t subtle. In truth I wouldn’t disagree heartily with someone who found it to be over the top. I think it is exactly that excessive layering of the fruity notes which made me give this a second chance because when Mme Doyen works in overdose she often provides interesting insights. For the top notes of Vent de Folie that is what happens for me. She combines blood orange, blackcurrant buds, and raspberry. Each one of these is present in high concentration. The blood orange at that level shows off more of its tartness. The blackcurrant buds show off the sticky green, almost urinous, quality. The raspberry provides a saccharine foundation. All together they sing in three-part harmony which I found lovely to listen to. Unfortunately the rest of the development is very straight forward as rose and geranium provide the floral foil to the fruit and cedar and white musks provide a clean finish.
Vent de Folie has 8-10 hour longevity and average sillage.
For at least the first hour of Vent de Folie there was a vital pulse again in Annick Goutal. I was reminded when the line used to take risks. The remainder of the time I wore Vent de Folie the patient lapsed back into the creative coma it has been mired in. When you are hoping for a recovery though you will latch on to any small sign. Which is what I’m hoping for as perhaps Vent de Folie is a sign of better days and better perfumes to come.
Disclosure: This review was based on a sample of Vent de Folie provided by Annick Goutal.