It is always interesting to me to watch perfumers construct accords for that which they cannot extract from their real sources. As I’ve mentioned many times a leather accord can act almost as a signature as each perfumer will generate their own version slightly different than others. While I am a big fan of leather the other more common fragrance note which cannot be extracted easily, and in quantity, from nature is lilac. You might think that odd to hear since the tiny flowers have such projection and presence in nature. There have been many perfumers who have taken on creating a lilac accord for a perfume which would feature it. The most recent is Amouage Lilac Love.
Amouage creative director Christopher Chong is usually a man who likes to probe the boundaries of what modern perfume can be. Lilac Love is not one of those fragrances. It is the most straightforward Amouage perfume, I think, ever. Lilac Love is a soft floral gourmand with nothing very surprising in the overall architecture. Despite saying this, it is undeniably an Amouage perfume but one which is also moving further towards a European aesthetic while leaving some of the Middle Eastern part of that equation behind.
Mr. Chong worked with two perfumers, Elise Benat and Nathalie Lorson, on bringing Lilac Love to life. The lilac accord is fresh but with one key point of abstraction which is what gives it its brand identity. Chocolate and vanilla provide the gourmand part of the classification.
The perfumers choose a fascinating group of floral notes to construct their lilac accord: gardenia, heliotrope, jasmine, peony, and rose. This produces a slightly dewy version of lilac as all of these notes get into place over the first half an hour or so. Once they come together this is where you get the Amouage touch as a very powdery orris presents itself as it coats the lilac in a fine layer. While the powderiness is most apparent there is also a strong rhizomal nature also here and it is what connects to the chocolate which is now arriving. It adds an earthy element to the sweetness of the cocoa bean. That rootiness also connects to the patchouli in the base. Sandalwood and vanilla are the finishing notes and they work as expected; the vanilla adding more sweet to the chocolate while the sandalwood pulls the patchouli back from being quite as earthbound.
Lilac Love has 16-18 hour longevity and moderate sillage.
I have said it in previous reviews Amouage is a perfume brand which is best appreciated by those who love experiencing perfume. Mr. Chong has overseen a brand which has never shied away from taking multiple risks. Lilac Love feels like it should be the perfume which is in every Amouage display having a little red arrow pointing to it which says, “Start Here!” It is a fantastic introductory scent into what Mr. Chong has developed while being something a more casual perfume lover can access. I would also mention that this is a lilac that will do well in colder temperatures because it is supported by so many other powerful notes. In other words, if you need a reason to wear, or try, an Amouage, “Start Here!”
Disclosure: This review is based on a press sample provided by Amouage.