Amouage is one of my favorite perfume brands. Creative director Christopher Chong has made it the epitome of what artistic perfumery should aspire to. His visionary art direction has consistently taken risks. He has made Amouage stand for a particular exploratory place in the fragrance world. All that makes it a difficult brand to recommend because the collection is so unusual. Last year it seems like Mr. Chong also realized having a more welcoming entry point to the Amouage aesthetic would be helpful. The result was Lilac Love the first scent in the Secret Garden Collection. I thought Lilac Love succeeded in being a gentler version of the Amouage aesthetic more easily accessible. This has been borne out through the last year as I successfully recommended it many times with very positive feedback for doing so. Amouage has now expanded the Secret Garden Collection with Blossom Love.
Christopher Chong (photo: Ben Rayner)
As much as I complain about too many rose fragrance releases in the spring; in 2017 I received a few excellent cherry blossom focused new perfumes of which Blossom Love is one. Lilac Love was a floral gourmand composed of lilac accord, orris, and chocolate. The same perfumers, Elise Benat and Nathalie Lorson, repeat the floral gourmand style for Blossom Love. This time the trio of notes are a cherry blossom accord, amaretto accord, and vanilla.
Most cherry blossom fragrances start gently but the perfumers open Blossom Love with a bit more volume. Their cherry blossom has depth provided by a syrupy rose which elegantly supports the gentle blossoms. It gives the early moments the presence familiar to Amouage fans without also adding in the also typical complexity. This is why I see Blossom Love as something more easily accessible as any perfume lover can just sink in to the cherry blossom without complexity getting in the way. Next the amaretto accord appears and it is more almond and less boozy than I expected. There is a subtle hint of alcohol but it is the sweet almond which arises to meet the cherry blossom. It is a soothing duet of ingredients kept at a moderate level; anymore and it would become cloying but the perfumers have pitched it correctly. Comforting vanilla bolstered by toasty tonka are the final part of Blossom Love. In the last hours, it has firmly become a cherry almond vanilla dessert fragrance.
Blossom Love has 12-14 hour longevity and moderate sillage.
I was already excited at the prospects of being able to use Lilac Love to introduce Amouage to perfume lovers. Blossom Love will be just as affable an introductory experience. Step into the entryway to one of the best perfume brands out there.
Disclosure: This review is based on a sample provided by Amouage.