How Do We Honor Our Own?

Just as there is awards season for the performing arts we are smack dab in the middle of awards season for the olfactory arts. On Thursday night the French Fragrance Foundation awards were handed out and the following day in New York City The Fragrance Foundation announced their finalists and the winner of the Indie Perfume of the Year. There is an organization of French bloggers who give out the Olfactorama Awards. The new kid on the red carpet is the Los Angeles-based The Institute for Art and Olfaction Awards.

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Each of these awards have their own personality and the winners can be schizophrenic and you wonder how, in the case of the French Fragrance Foundation, Jour D’Hermes (Best Feminine Fragrance in Selective Distribution) shared a podium with Invictus by Paco Rabanne (Best Masculine Fragrance in Selective Distribution). The Expert’s Award choices, from a committee of people from throughout the industry, honored Comme des Garcons Black and Tom Ford Private Blend Tobacco Oud. This kind of dichotomy gave rise to the Olfactorama Awards as a group of French bloggers thought they could do better and here is the list of perfumes they honored: Serge Lutens La Fille de Berlin, Hermes L’Eau de Narcisse Bleu, Vero Profumo Mito Voile D’Extrait, and Le Labo Ylang 49.

I look at those winners and can say that each list of winners represents its organization’s view point and as it is with the performing arts I am happy there are writer’s awards as there are industry-based awards. In my opinion the French Fragrance Foundation Expert’s Award is the one I respect the most because they really go the extra kilometer to gather a representative panel who all work very hard to come to consensus. The last two years has seen them honor fragrances I think would not have received any accolades at all.

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Which comes to the independent perfume movement particularly in the US. Ever since I have published a yearly Top 25 new perfumes list there have never been less than five indie perfumers represented on that list. The Fragrance Foundation made an attempt to recognize that community but through three iterations of that award it has gone, respectively, to Odin 06 Amanu, By Kilian Amber Oud, and this year to By Kilian Playing with the Devil. I like all of these perfumes but The Fragrance Foundation and I have very different ideas about what an indie perfume is. Which is why I am excited about the new The Institute for Art and Olfaction Awards which will name their winners on April 25, 2014. They have two categories with ten finalists in each. The Independent Category which honors privately-owned brands operated with the owner’s direct oversight and often employing professional perfumers.  Included in this year’s nominees are brands: Neela Vermeire Creations, Charenton Macerations, Friedemodin, and Yosh. The Artisan Category honors a perfumer-led business where the perfumer does everything from A-to-Z. The nominees are again another fine list which include Olympic Orchids, April Aromatics, Aether Arts, Imaginary Authors, and Mikmoi. All of the nominees are finally going to receive some attention that has been a long time in coming. The entire list of nominees can be found here.

If I was comparing these awards to those given out for motion pictures I would do it this way. The US Fragrance Foundation Awards are the Oscars. The French Fragrance Foundation Awards are the BAFTA’s. The Olfactorama Awards are The Golden Globes. The Institute of Art and Olfaction Awards are the Spirit Awards. What I believe is this kind of breadth of attention paid to the best of olfactory art Is a good thing and every perfume on any of the nomination lists as well as the winners should bask in the glow of the recognition of a jury of aficionados finding their perfume to be among the best of 2013. Just as it is with the movie awards I have my favorites I am rooting for but 2014 is the first year where every perfume I think was award worthy had a place where that could actually come true. That makes the entire perfume community winners.

Mark Behnke

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