Discount Diamonds: Bvlgari Black- Still Enough Edge

As the concept of perfumes which didn’t necessarily have to smell pretty took hold simultaneously with the rise of niche perfumery there arose several trendsetting fragrances. One of the boldest was a mainstream release for Bvlgari called simply Black.

When I came upon this sometime around its release in 1998 I remember the salesperson at the department store warning me, “It’s edgy!” Thinking to myself, “How edgy can it be?” The answer was quite a bit. Perfumer Annick Menardo created a fragrance reveling in the smell of rubber. It would be like going to S&M night at the local leather bar. Edgy, indeed.

Annick Menardo

Mme Menardo fashions a powdery rubber accord around black tea, musk, and sandalwood. In an odd juxtaposition jasmine is used as contrast. Leather intersperses itself and this is where it feels like a bar as smoke, rubber, leather, and a hint of floral combine for that milieu. For the first few minutes of wearing Black it is all of this. Then before it can get truly subversive Mme Menardo reels it all back into familiarity with the olfactory version of a safe word, vanilla. Lots and lots of vanilla. It doesn’t not work as the leather and rubber have sweet facets amplified by the vanilla. But it does turn something challenging into something vanilla.

Black has 12-14 hour longevity and average sillage.

There has always been a part of me that was surprised at how successful Black has been. I would hazard a guess that it is because it allows perfume lovers a chance to walk on the wild side for a short period before going full comfort mode. I still think that opening 30-45 minutes is as good as perfume got back in 1998. Especially mainstream perfume. You can find the distinctive hockey puck shaped bottle for $20-25. Nowadays Black has become mainstream as all that was edgy back in 1998 is now almost quaint. It doesn’t mean its any less of a Discount Diamond it just means there is still enough edge remaining to make it memorable.

Disclosure: This review is based on a bottle I purchased.

Mark Behnke

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