Discount Diamonds: Avon Calling!

My first exposure to Avon was our local Avon Lady who visited our house regularly. There were commercials with the tag line “Avon Calling!” Many of those companies which sold door-to-door in the 1960’s and 1970’s were made obsolete by the internet. Avon has not only adapted they have thrived with $10 biliion in sales in 2013. They have managed to navigate the shifting fortunes and stake out a place for themselves. As I went through the box of fragrance supplied by my friend who is a current Avon Lady I was impressed with the consistency of the collection as a whole. Current Creative Director Isabel Lopes and her predecessors all understand how to make an appealing fragrance for their customers at a more than appealing price, around $20. The epitome of Discount Diamonds. Here are five more I think are worth giving a try.

Haiku Kyoto Flower by perfumer Pierre Negrin is the latest flanker to 2001’s Haiku, whose gauzy lilting green was also good. The newest member of the Haiku family is a little more outgoing. M. Negrin uses sharp violet made greener with blackcurrant. This is very much a recognizable opening from many niche perfumes but made more palatable by keeping it very light. The heart is peony and orange blossom, pretty and more pronounced then the top notes. It ends on sandalwood and a favorite in many of the feminine marketed Avon fragrances a cocktail of the cotton linen musks. This is very lovely green floral perfume.

avon calling

Avon Femme is by perfumer Harry Fremont. M. Fremont is one of the best mainstream perfumers working currently. He definitely knows how to interpret a brand’s character and capture it in a fragrance. Avon Femme is a crisp fruity musk perfume. It starts with the snappy pairing of grapefruit and pear matched with a bit of very clean jasmine. There will be no indoles here this is fresh and pretty. Magnolia is the floral keynote supported with a bit of peach. It ends with the sheer musk cocktail I mentioned above. For those who want a skank-free jasmine fruity floral Avon Femme is a good choice.

Avon does make fragrances for men and Avon Exploration by perfumer Laurent Le Guernec is a good example. As I mentioned yesterday the men’s fragrances hew to an aesthetic of bracing and woody, Avon Exploration does that. M. Le Guernec does choose to make Avon Exploration very bracing as he fashions an olfactory slap of cardamom, sage, and rosemary. This is a very concentrated opening and it is typical of the masculine Avon fragrances. It does settle down into a sandalwood, vetiver, and non-sheer musk which is less challenging. If you are a fan of powerhouse men’s fragrances Avon Exploration is a modern version.

avon updated

Far Away Gold by Calice Becker is a special warm floral. Mme Becker knows how to build a soft warm vanilla and sandalwood base even with the more cost-efficient materials and it is that where Far Away Gold ends. Prior to that osmanthus and peach lead to a jasmine and ylang-ylang heart. A wonderful comfort scent.

Avon does have their celebuscents and one of the more interesting collaborators is musician Bon Jovi. Part of the Bon Jovi collection is Unplugged for Her by perfumer Annie Buzantian. This was the most subtle fragrance of all of the ones I tried. It was very surprising since a rock star is associated with it, although it is unplugged. Mme Buzantian uses a very opaque application of ivy and plum to give a sheer green fruity opening. Rose carries the heart but this is a synthetic rose which carries the fresh floralcy and little of the spiciness or powdery facets. It keeps it on the light side for making that choice. A cocktail of soft woods and even softer white musks close this. Very easy to wear and a perfect office scent for those who work in close quarters and still want to wear perfume.

Now let me reiterate what I stated yesterday, perfume for $20 is not chock full of essential oils. There might be a pinch here and there but this is all synthetic versions of the notes I mentioned. As you can see there are very talented perfumers working for Avon and I think they do a tremendous job at making the most of a limited budget. Enough so that if you need an economical perfume fix contact your local Avon Lady…..Avon Calling!

Disclosure: This review was based on samples provided by Avon.

Mark Behnke

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